Wikipedia:Only make links that are relevant to the context
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Only make links that are relevant to the context. It is counterproductive to hyperlink all possible words. This practice is known as "overlinking".[1] A high density of links can draw attention away from the high-value links that readers would benefit from following. (Example: Lucille Ball went to the store; the "Lucille Ball" link, referring to a well-known personality, is, in most contexts, much more valuable than the "the" link) Redundant links clutter up the page and make future maintenance harder. A link is analogous to a cross-reference in a print medium. Imagine if every second word in an encyclopedia article were followed by "(see:)". The links should not be so numerous as to make the article harder to read.
This guideline is in dynamic tension with the the goal of building the web.
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Contents
[edit] What generally should not be linked
It is generally not necessary to link:
[edit] What generally should be linked
In general, do create links to:
[edit] Other considerations
- This section is a summary of Wikipedia:Manual of Style (links). Changes to this section should reflect the consensus version of that guideline.
[edit] Link density
Aim for a consistent link density. Do not link eight words in one sentence and then none in the rest of the article. The introduction of the article may require modification of this rule. For general interest articles, where the links are of the "see also" or "for more information" type, it may be better to not link in the summary, deferring the link until the term is defined later in the article. Numerous links in the summary of an article may cause users to jump elsewhere rather than read the whole summary. For technical articles, where terms in the summary may be uncommon or unusual, and linking is necessary to facilitate understanding, it is permissible and may even be necessary to have a high link density in the introduction.
Excessive links make an article difficult to read. For example, see this archival version of Mean Red Spiders, as compared to this acceptable version.
[edit] Subsections
Linking to subsections can be useful, since it can take the reader immediately to the information that is most focused on the original topic. The format for a subsection link is [[Article#Section|name of link]]. For example, to link to the "Culture" subsection of the Oman article, type [[Oman#Culture|culture of Oman]]. When naming a piped link, think about what the reader will believe the link is about; in this example, the piped section-link should not be named "Oman", because the reader will think that link goes to the general article on Oman.
[edit] Quotations
Generally avoid linking items within quotations; instead, place links in the surrounding text of the article wherever possible. Do not link or autoformat dates inside quotations.
[edit] Dates
Details about when and how to link dates can be found in Wikipedia:Manual of Style (dates and numbers)#Date autoformatting. The three most frequently occurring cases are:
[edit] Titles
"As a general rule, do not put links in the bold reiteration of the title in the article's lead sentence or any section title." (from Wikipedia:Manual of Style#Article titles)
[edit] Disambiguation pages
"Don't wikilink any other words in the line, unless they may be essential to help the reader determine where they might find the information." (from Wikipedia:Manual of Style (disambiguation pages)#Individual entries)
[edit] Examples
In the article on supply and demand, you should:
Common words should only be linked where there is a direct relation to the subject at hand:
[edit] Example of overlinking
An extreme example of overlinking can be found at an old version of the article on hyperlinks.

