Web 1.0
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Web 1.0 is a retronym which refers to the state of the World Wide Web, and any website design style used before the advent of the Web 2.0 phenomonon. It is the general term that has been created to describe the Web before the 'bursting of the dot-com bubble' in 2001, which is seen by many as a turning point for the internet. [1]
It is easiest to formulate a sense of the term Web 1.0 when it is used in relation to the term Web 2.0, to compare the two and offer examples of each.
[edit] Characteristics
Terry Flew, in his 3rd Edition of New Media described what he believed to characterize the differences between Web 1.0 and Web 2.0.
"move from personal websites to blogs and blog site aggregation, from publishing to participation, from web content as the outcome of large up-front investment to an ongoing and interactive process, and from content management systems to links based on tagging (folksonomy)"
Flew believed it to be the above factors that form the basic change in trends that resulted in the onset of the Web 2.0 craze.[2]
The shift from Web 1.0 to Web 2.0 can be seen as a result of technological refinements, which included such adaptations as "broadband, improved browsers, and Ajax, to the rise of Flash application platforms and the mass development of wigetization, such as Flickr and YouTube badges".[3]
As well as such adjustments to the internet, the shift from Web 1.0 to Web 2.0 is a direct result of the change in the behaviour of those who use the World Wide Web. Web 1.0 trends included worries over privacy concerns resuting in a one-way flow of information, through websites which contained 'read-only' material. Widespread computer illiteracy and slow internet connections added to the restrictions of the internet, which characterised Web 1.0.[4] Now, during Web 2.0, the use of the Web can be characterised as the decentralisation of website content, which is now generated from the 'bottom-up', with many users being contributors and producers of information, as well as the traditional consumers.
Tim O'Reilly, the President and CEO of O'Reilly Media Inc. generated a list of examples, which identify the changes that resulted from the shift from Web 1.0 to Web 2.0.
Web 1.0--------------> Web 2.0
Double Click --------------> Google Adsense
Ofoto ---------------------> Flickr
Akamai --------------------> BitTorrent
mp3.com -------------------> Napster
Britannica Online ---------> Wikipedia
evite ---------------------> Upcoming.org and EVDB
Personal Websites ---------> Blogging
Domain Name speculation ---> Search engine optimisation
Page Views-----------------> Cost per click
Screen Scraping -----------> Web Services
Publishing ----------------> Participation
Content management systems-> Wikis
Directories (taxonomy) ----> Tagging (folksonomy)
Stickiness ----------------> Syndication
[5]
To take and example from above, Personal web pages were common in Web 1.0, and these consisted of mainly static pages hosted on free hosting services such as Geocities. Nowadays, dynamically generated blogs and social networking profiles, such as Myspace and Facebook, are more popular, allowing for readers to comment on posts in a way that was not available during Web 1.0.
At the Technet Summit in November 2006, Reed Hastings, founder and CEO of Netflix, stated a simple formula for defining the phases of the Web:
Some typical design elements of a Web 1.0 site included:
[edit] See also
[edit] References
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