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Tourism

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France has remained the most visited country in recent years.[1][2]
Alhambra in Granada, Spain is one of the most popular tourist destinations in Europe.
Parthenon in Athens, Greece is one of the most visited ancient monuments in Europe.
Cancun in Quintana Roo. Mexico is the 2nd most visited country in the Americas and 10th in the world.[3]
Rio de Janeiro, the most visited destination in Brazil.[4]
Saint Peter's Square, St. Peter's Basilica, Vatican City, one of the most visited places in the world.
Disneyland, Tokyo, Japan, one of the world's most visited attractions.
Statue of Liberty, New York one of the most visited attractions in the world.
London, the most visited city in the world in 2006 according to Euromonitor.[5]

Tourism is travel for recreational or leisure purposes. The World Tourism Organization defines tourists as people who "travel to and stay in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited". Tourism has become a popular global leisure activity. In 2007, there were over 903 million international tourist arrivals, with a growth of 6.6% as compared to 2006. International tourist receipts were USD 856 billion in 2007.[3]

Despite the uncertainties in the global economy, international tourist arrivals during the first four months of 2008 followed a similar growth trend than the same period in 2007.[3] However, as a result of the economic crisis of 2008, international travel demand suffered a strong slowdown beginning in June 2008, with growth in international tourism arrivals worldwide falling to 2% during the boreal summer months, while growth from January to April 2008 had reached an average 5.7% compared to its 2007 level. Growth from 2007 to 2008 was only 3.7%, as total international tourism arrivals from January to August were 641 million tourists, up from 618 million in the same period in 2007.[6]

Tourism is vital for many countries such as U.A.E, Egypt, Greece, Thailand and many island nations such as Bahamas, Fiji, Maldives, Seychelles due to the large intake of money for businesses with their goods and services and the opportunity for employment in the service industries associated with tourism. These service industries include transportation services such as cruise ships and taxis, accommodation such as hotels and entertainment venues, and other hospitality industry services such as resorts.

[edit] Definition

Hunziker and Krapf, in 1941, defined tourism as "the sum of the phenomena and relationships arising from the travel and stay of non-residents, insofar as they do not lead to permanent residence and are not connected with any earning activity."[7] In 1976, the Tourism Society of England defined it as "Tourism is the temporary, short-term movement of people to destination outside the places where they normally live and work and their activities during the stay at each destination. It includes movements for all purposes."[citation needed] In 1981, International Association of Scientific Experts in Tourism[8] defined Tourism in terms of particular activities selected by choice and undertaken outside the home environment.

The United Nations classified three forms of tourism in 1994 in its Recommendations on Tourism Statistics: Domestic tourism, which involves residents of the given country traveling only within this country; Inbound tourism, involving non-residents traveling in the given country; and Outbound tourism, involving residents traveling in another country.[citation needed]

The UN also derived different categories of tourism by combining the 3 basic forms of tourism: Internal tourism, which comprises domestic tourism and inbound tourism; National tourism, which comprises domestic tourism and outbound tourism; and International tourism, which consists of inbound tourism and outbound tourism. Intrabound tourism is a term coined by the Korea Tourism Organization and widely accepted in Korea.[citation needed] Intrabound tourism differs from domestic tourism in that the former encompasses policymaking and implementation of national tourism policies.[citation needed]

Recently, the tourism industry has shifted from the promotion of inbound tourism to the promotion of intrabound tourism because many countries are experiencing tough competition for inbound tourists.[citation needed] Some national policymakers have shifted their priority to the promotion of intrabound tourism to contribute to the local economy. Examples of such campaigns include "See America" in the United States, "Truly Asia" in Malaysia, "Get Going Canada" in Canada, "Wow Philippines" in the Philippines, "Uniquely Singapore" in Singapore, "100% Pure New Zealand" in New Zealand, "Amazing Thailand" in Thailand, "The Hidden Charm" in Vietnam and "Incredible India" in India.[citation needed]

[edit] World tourism statistics and rankings

[edit] Most visited countries

The World Tourism Organization reports the following ten countries as the most visited in 2007 by number of international travelers. When compared to 2006, Ukraine entered the top ten list, surpassing Russia, Austria and Mexico. Most of the top visited countries continue to be on the European continent.

Rank Country UNWTO
Regional
Market
International
tourist
arrivals
(2007)[3]
International
tourist
arrivals
(2006)[9]
1  France Europe 81.9 million 79.1 million
2  Spain Europe 59.2 million 58.5 million
3  United States North America 56.0 million 51.1 million
4  China Asia 54.7 million 49.6 million
5  Italy Europe 43.7 million 41.1 million
6  United Kingdom Europe 30.7 million 30.7 million
7  Germany Europe 24.4 million 23.6 million
8  Ukraine Europe 23.1 million 18.9 million
9  Turkey Europe 22.2 million 18.9 million
10  Mexico North America 21.4 million 21.4 million

As a result of the economic crisis of 2008, international arrivals suffered a strong slowdown beginning in June 2008. Growth from 2007 to 2008 was only 3.7% during the first eight months of 2008. The Asian and Pacific markets were the most affected and Europe stagnated during the boreal summer months, while the Americas performed better, reducing their expansion rate but keeping a 6% growth from January to August 2008. Only the Middle-East continued its rapid growth during the same period, reaching a 17% growth as compared to the same period in 2007.[6] This slowdown on international tourism demand was also reflected in the air transport industry, with a negative growth in September 2008 and a 3.3% growth in passenger traffic through September. The hotel industry also reports a slowdown, as room occupancy continues to decline.[6] As the global economic situation deteriorated dramatically during September and October as a result of the global financial crisis, growth of international tourism is expected to slow even further for the remaining of 2008, and this slowdown in demand growth is forecasted to continue into 2009 as recession has already hit most of the top spender countries, with long-haul travel expected to be the most affected by the economic crisis.[6]

[edit] International tourism receipts

International tourist receipts were USD 96.7 billion in 2007, up from USD 85.7 billion in 2006. When the export value of international passenger travel receipts is accounted for, total receipts in 2007 reached a record of USD 1.02 trillion or 3 billion a day.[3] The World Tourism Organization reports the following 10 countries as the top ten tourism earners for the year 2007. It is noticeable that most of them are on the European continent, but the United States continues to be the top earner.

Rank Country UNWTO
Regional
Market
International
Tourism
Receipts
(2007)[3]
International
Tourism
Receipts
(2006)[9]
1  United States North America $96.7 billion $85.7 billion
2  Spain Europe $57.8 billion $51.1 billion
3  France Europe $54.2 billion $46.3 billion
4  Italy Europe $42.7 billion $38.1 billion
5  China Asia $41.9 billion $33,9 billion
6  United Kingdom Europe $37.6 billion $33.7 billion
7  Germany Europe $36.0 billion $32.8 billion
8  Australia Oceania $22.2 billion $17.8 billion
9  Austria Europe $18.9 billion $16.6 billion
10  Turkey Europe $18.5 billion $16.9 billion

[edit] International tourism top spenders

The World Tourism Organization reports the following 10 countries as the top ten biggest spenders on international tourism for the year 2007. For the fifth year in a row, German tourists continue as the top spenders.[3] A study by Dresdner Bank study[10] forecasts that for 2008 Germans and Europeans in general will continue to be the top spenders because of the strength of the Euro against the US dollar, with strong demand for the US in favor of other destinations.[11]

Rank Country UNWTO
Regional
Market
International
Tourism
Expenditures
(2007)[3]
International
Tourism
Expenditures
(2006)[9]
1  Germany Europe $82.9 billion $73.9 billion
2  United States North America $76.2 billion $72.1 billion
3  United Kingdom Europe $72.3 billion $63.1 billion
4  France Europe $36.7 billion $31.2 billion
5  China Asia $29.8 billion $24.3 billion
6  Italy Europe $27.3 billion $23.1 billion
7  Japan Asia $26.5 billion $26.9 billion
8  Canada North America $24.8 billion $20.5 billion
9  Russia Europa $22.3 billion $18.2 billion
10  South Korea Asia $20.9 billion $18.9 billion

[edit] Most visited attractions

Forbes Traveller released a ranking of the world's 50 most visited tourist attractions in 2007, including both international and domestic tourists.[12] The following are the Top 10 attractions, followed by some other famous sites included within the list of the 50 most visited:[13] It is noticeable that 4 out of the top 5 are in the North America continent.

[edit] Most visited cities

Euromonitor released a ranking of the world's 150 most visited cities by international tourists in 2006.[5] The following are the leading 15 cities according to Euromonitor's ranking:

Most visited cities by international tourists in 2006[5]
Top 15 ranking cities
Ranking City Country Number of
intl. visitors
(millions)
Ranking City Country Number of
intl. visitors
(millions)
Ranking City Country Number of
intl. visitors
(millions)
2 Bangkok  Thailand 10.35 7 Dubai  UAE 6.12 12 Bahrain  Bahrain 4.42
3 Paris  France 9.70 8 Rome  Italy 6.03 13 Shanghai  China 4.31
4 Singapore  Singapore 9.50 9 Seoul  South Korea 4.92 14 Toronto  Canada 4.16
5 Hong Kong  China 8.14 10 Barcelona  Spain 4.69 15 Kuala Lumpur  Malaysia 4.12

Cf. Other sources report Paris as the most visited city in the world with 30 million visitors.[14][15][16][17]

[edit] History

The Golden Pavilion is the best known temple in Kyoto, Japan.
The Great Bath at the Roman Baths, in Bath, one of the world's first health tourism sites.
Dubai, UAE is the most visited city in the Middle East.

Wealthy people have always traveled to distant parts of the world to see great buildings and works of art, to learn new languages, to experience new cultures, and to taste different cuisines. As long ago as the time of the Roman Republic, places such as Baiae were popular coastal resorts for the rich. The word tourism was used by 1811 and tourist by 1840.[18] In 1936 the League of Nations defined foreign tourist as someone travelling abroad for at least twenty-four hours. Its successor, the United Nations amended this definition in 1945 by including a maximum stay of six months.[19]

[edit] Pre twentieth century

European tourism can be said to originate with the medieval pilgrimage. Although undertaken primarily for religious reasons, the pilgrims in the Canterbury Tales saw the experience as a holiday (the term itself being derived from the 'holy day' and its associated leisure activities). Pilgrimages created a variety of tourist aspects that still exist - bringing back souvenirs, obtaining credit with foreign banks (in medieval times utilizing international networks established by the Lombards), and making use of space available on existing forms of transport (such as the use of medieval English wine ships bound for Vigo by pilgrims to Santiago de Compostela). Religious and secular pilgrimages are still prevalent in modern tourism - such as to Lourdes or Knock in Ireland, Graceland and the grave of Jim Morrison in Père Lachaise Cemetery.

During the 17th century, it became fashionable in England to undertake a Grand Tour. The sons of the nobility and gentry were sent upon an extended tour of Europe as an educational experience. The 18th century was the golden age of the Grand Tour, and many of the fashionable visitors were painted at Rome by Pompeo Batoni.

Health tourism has long existed, but it was not until the eighteenth century that it became important.[citation needed] In England, it was associated with spas, places with supposedly health-giving mineral waters, treating diseases from gout to liver disorders and bronchitis. The most popular resorts were Bath, Cheltenham, Buxton, Harrogate, and Tunbridge Wells. Visits to take 'the waters' also allowed the visitors to attend balls and other entertainments. Continental Spas such as Carlsbad (Karlovy Vary) attracted many fashionable travellers by the nineteenth century.

[edit] Leisure travel

Leisure travel was associated with the industrialisation of United Kingdom – the first European country to promote leisure time to the increasing industrial population.[citation needed] Initially, this applied to the owners of the machinery of production, the economic oligarchy, the factory owners, and the traders. These comprised the new middle class. Cox & Kings were the first official travel company to be formed in 1758.[citation needed] Later, the working class could take advantage of leisure time.[citation needed]

The British origin of this new industry is reflected in many place names. At Nice, France, one of the first and best-established holiday resorts on the French Riviera, the long esplanade along the seafront is known to this day as the Promenade des Anglais; in many other historic resorts in continental Europe, old well-established palace hotels have names like the Hotel Bristol, the Hotel Carlton or the Hotel Majestic - reflecting the dominance of English customers.

Many tourists do leisure tourism in the tropics both in the summer and winter. It is often done in places such as Cuba, The Dominican Republic, Thailand, North Queensland in Australia and Florida in the United States.

[edit] Winter tourism

The Matterhorn near Zermatt in the Swiss Alps.

Major ski resorts are located in various mainland European countries, Canada, the United States, Australia, New Zealand, Japan, Korea, Chile and Argentina.

[edit] Mass tourism

Mass travel could only develop with improvements in technology allowed the transport of large numbers of people in a short space of time to places of leisure interest, and greater numbers of people began to enjoy the benefits of leisure time.

In the United States, the first great seaside resort, in the European style, was Atlantic City, New Jersey, and Long Island.

In Continental Europe, early resorts included Ostend (for the people of Brussels), and Boulogne-sur-Mer (Pas-de-Calais) and Deauville (Calvados) (for Parisians), and Heiligendamm (founded 1797 as the first seaside resort at the Baltic Sea).

[edit] Adjectival tourisms