Matt Cutts
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Matt Cutts works for the Search Quality group in Google, specializing in search engine optimization issues.[1][2] He is well known in the SEO community for enforcing the Google Webmaster Guidelines and cracking down on link spam.[3] Cutts also advised the public on how to get better website visibility in Google. [4]
Cutts started his career in search when working on his Ph.D. at the University of North Carolina at Chapel Hill. His field of study was computer graphics and movement tracking, then moved into the field of information retrieval, and search engines[3] after taking two required outside classes from the university's Information and Library Science department.[3] He did not complete the Ph.D. before moving to Google, but did acquire a masters degree.[5]
Before working at the Search Quality group at Google, Cutts worked at the ads engineering group, and the SafeSearch capabilities.[1] There he earned the nickname "porn cookie guy" by giving his wife's homemade cookies to any Googler who provided an example of unwanted pornography in the search results.[6]
Cutts is one of the co-inventors listed upon a Google patent related to search engines and web spam,[7] which was the first to publicly propose using historical data to identify link spam.
In August 2006, Cutts allegedly admitted to using the identity GoogleGuy in posts to web related boards, though Cutts later said he was quoted out of context. [8]
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