Data pimping
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Data pimping is a pejorative term used to describe the act of an Internet service provider (ISP) profiting from the sale of its users' personal clickstream data.[1] The practice of data pimping first appeared through British Telecom's secret, allegedly illegal trials of the controversial Webwise system developed by Phorm, a former spyware company.[2][3][4] The phenomenon of data pimping is being researched and utilized by several ISPs, both in the United Kingdom and the United States.[5]
Contents
[edit] See also
[edit] Behavioral targeting
[edit] ISPs employing data pimping
[edit] Partnered with Phorm
[edit] Partnered with NebuAd
[edit] References
^ Net think thank: Phorm is illegal ^ BT's 'illegal' 2007 Phorm trial profiled tens of thousands ^ BT and Phorm secretly tracked 18,000 customers in 2006 ^ ISP data deal with former 'spyware' boss triggers privacy fears ^ American ISPs already sharing data with outside ad firms ^ a b Charter Will Monitor Customers’ Web Surfing to Target Ads
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