Ph: 707190842

Personal Branding – What a Difference a Year Makes

November 16th, 2008

I started a blog in November of 2007 and took note of where I ranked in the SERP’s for my name (dan perry, no quotes.) This blog post will outline where I ranked then, where I rank one year later, and some lessons learned along the way. 

I bought the domain name “danperry.com†in May of 1998, and used it for a few years as a personal site, but basically abandoned it in the Summer of 2004, and didn’t do anything with it until November, 2007.

I decided to play in the 2007 Pubcon Poker Tournament (which I won, believe ot or not), so I revived the domain, slapped Wordpress on it, and added my first post. While I was reviving the domain, I decided to take note of how I appeared in the SERP’s (Google and Yahoo) for my name.

Let’s start with Google. On November 15, 2007, searching for “dan perry†(no quotes), I appeared under the following:

12 www.toprankblog.com/2007/08/ses-san-jose-videos-dan-perry-carscom/
15 del.icio.us/dan.perry
17 www.linkedin.com/in/danperrydotcom
19 www.webpronews.com/blogtalk/2007/08/21/ses-video-dan-perry-cars-com
24 www.webshots.com/explains/travel/dan-perry.html
29 del.icio.us/dan.perry/copywriting

On November 15, 2008, searching for me name yielded the following result:

2 www.danperry.com/wordpress/
3 www.linkedin.com/in/danperrydotcom
11 www.flickr.com/photos/golf_pictures/2187242989/
12 www.facebook.com/people/Dan_Perry/707190842
14 www.pbase.com/danperry/profile
15 www.mybloglog.com/buzz/members/dan-perry/
16 twitter.com/danperry
17 www.pubcon.com/bios/dan_perry.htm
20 www.toprankblog.com/2007/08/ses-san-jose-videos-dan-perry-carscom/
22 www.youtube.com/watch?v=TXzzeHfbXmU
23 www.flickr.com/photos/golf_pictures/
25 www.adgabber.com/profile/DanPerry
27 theswom.ning.com/profile/DanPerry
28 www.theswom.org/profile/DanPerry
30 www.seomoz.org/marketplace/resumes/view/28156
39 digg.com/users/danperry

Couple things to point out.

In 2007, I had 6 of the top 40 results, or 15%. In 2008, it ballooned to 16 of the top 40, or 40% (almost tripled). Only two of the results from 2007 are still in the top 40 (LinkedIn and Lee Odden’s TopRankBlog). Del.icio.us provided 2 of my 6 results in 2007, but it’s disappeared for 2008. Finally, it’s interesting that a specific picture on Flickr (of my fat cat) appears higher in Google when searching for my name (ranked #11) than the homepage of my Flickr account (#23).

Now let’s look at Yahoo! On November 15, 2007, I ranked for the following searches on my name:

4 www.linkedin.com/in/danperrydotcom
21 www.toprankblog.com/2007/08/ses-san-jose-videos-dan-perry-carscom
22 del.icio.us/dan.perry/photos
23 del.icio.us/dan.perry/jobs
28 www.webpronews.com/blogtalk/2007/08/21/ses-video-dan-perry-cars-com

One year later, I rank for the following on Yahoo!:

1 danperry.com
6 friendfeed.com/danperry?service=blog
12 www.seomoz.org/marketplace/resumes/view/28156
13 friendfeed.com/danperry
15 danperry.com/wordpress/contact
27 www.mybloglog.com/buzz/members/dan-perry
29 schwagaddict.com/2008/swag-bag-from-dan-perry
30 pbase.com/danperry/profile
33 www.facebook.com/people/Dan_Perry/707190842
36 www.pubcon.com/bios/dan_perry.htm

What sticks out? First, only 5 of the top 40 results in 2007, equaling 12.5%. In 2008, it’s grown to 10 of the top 40, or 25% (doubled). There is zero overlap between 2007 and 2008. None of the sites that I ranked for in 2007 are included in the 2008 list.

Now let’s compare Yahoo and Google together over the past year. Here’s where it gets interesting (at least to me.)

In one year, my domain (danperry.com) is ranked second and first in Google and Yahoo, respectively. Six sites overlap (denoted with bold), and appear in the top 40 for Google and Yahoo both (danperry.com, FaceBook, Pbase, MyBlogLog, Pubcon and SEOMoz.) Conversely, there are 13 sites that don’t overlap at all. In 2007, I had one ranking in the top 10 for either engine, and now I have 4.

So what are the takeaways? For me, it’s a couple things.

Social media’s worth the effort. Looking at my 2008 Google results, most of the sites are Profile pages from Social Media sites (LinkedIn, Flickr, Facebook, Pbase, MyBlogLog, Twitter, YouTube, AdGabber, Ning, and TheSWOM.com.) That’s 10 of 16 listings that I can credit to Social media. If you didn’t believe in it before, here’s your proof. Don’t only sign-up, but become an active user. I’m very active on LinkedIn (>800 connections)  and Flickr (> 7,000 images and > 3,000 contacts), and Google’s noticed. Those sites rank #3 and #11. Conversely, I’m not that active on YouTube or Digg, and my accounts for them rank at #22 and #39 respectively. My consistent engagement with LinkedIn and Flickr is not going unnoticed by Google. A personal blog is worth the effort. I’m not the only person named “Dan Perry†in the world, but I do think I may be the only SEO. By applying best practices, and actually blogging on a semi-regular basis, I’m in the top 2 on Yahoo and Google in one year, which is pretty good in my book. Don’t underestimate the power of a strong domain. The only thing that my name and the picture on Flickr of my fat cat have in common is that my name is in the tags on the page. Take a look at the SERP, and you’ll see the following:

Dan Perry 

I guess the takeaway is this: Don’t just use Flickr, but use all of Flickr. Include tags, and don’t forget the obvious.

That’s all I have folks. It’s been a wonderful year, and I can’t wait to see what my SERP’s will look like in 2009.

So what do you think? What did you notice in my SERP’s that I forgot to mention?

Pubcon in-house marketers event

November 4th, 2008

Nothing official, but a discussion began on Twitter today about having in-house marketers get together during Pubcon in Vegas next week. I think it’s a great idea, and I’m in!

If you’re interested, please leave a comment below, and answer the following questions:

1. Tuesday or Wednesday night?

2. Dinner, drinks, or both?

3. At Treasure Island or not?

4. Leave your Twitter URL in the comment.

5. Leave your company name if you like. It may help spark some thoughts/conversation points.

I’ll compile and send everyone who responds a Tweet with specifics in plenty of time for next week. Looking forward to it!

UPDATE - Tuesday, 11/4: Treasure Island has a restaurant called Isla Mexican Kitchen. Casual, with 90 types of Tequila. Food looks good, with average meals @$30. Here’s the link. I’m leaning towards this, because it’s close. They also said they can accommodate a good-sized crowd, without forcing us into a private room, which costs $$$, and since there isn’t a sponsor… well, you get it.

UPDATE - Thursday, 11/6: Looks like Tuesday night is the night. Still working with the restaurant on dinner specifics, but the drinks are on! 6:30 - 8 p.m. in the Isla bar. Jessica Bowman of SEOinhouse.com has made the gracious gesture of buying the first round for everyone, so be sure to thank her upon arrival!

FINAL UPDATE - Friday, 11/7: I spoke with the General Manager of the Isla Mexican Kitchen last night, and we are confirmed for the following:

Reservations for about 25 people in the bar at 6:30. We are also confirmed for dinner reservations in the dining room at 8 p.m. for 24 people. Remember that in both cases, there is room for more, so if you don’t read this until Monday or Tuesday of next week, just come anyway!

I had to split the dinner reservation into 3 tables of 8 people, for them to accommodate the  need of separate checks. Sorry we couldn’t find a sponsor, and I know how important it is for in-house people to be reimbursed.  :)
As I mentioned earlier, Jessica Bowman of SEOinhouse.com will be buying the first round of drinks at the bar, so be sure to seek her out and give her a big THANKS (and a business card.)

That’s it. I’m really looking forward to it, and can’t wait to see all my fellow in-housers. Bring plenty of business cards and an appetite, and I’ll see you there!
Thoughts? Add them below.

in.glue.yahoo.com - Any clues?

October 24th, 2008

I logged into my Flickr account this morning, and saw that I had the above URL as a Referrer yesterday. The page it was point to is http://in.glue.yahoo.com/page/cleaveland+golf. You’ll see some of my pictures of some golf booth babes (from a golf show) on the right.

Any idea what in.glue.yahoo.com is?

Threetops Golf, Treetops Resort

October 4th, 2008

While at Treetops in Gaylord, we had to play Threetops, the #1 rated par 3 golf course in the country (according to this sign).

Threetops Golf at Treetops Resort, Gaylord, Michigan

As you can tell, this course has a lot of flowers of interesting colors, to offset the green of the course. It was really something to see, and if you enjoy it as much as we do, you’ll love this course.

It’s a par 3 course, so no real issue with distances here. Kate played the reds and I played the Blues. We were lucky enough to have a twosome in front of us, and nobody behind, so we had plenty of time to relax and enjoy the scenery. So off we go!

Threetops Golf at Treetops Resort, Gaylord, Michigan

The first hole (called Plateau) is just that. At 143 yards, I played a full 9-iron, stuck the green and two-putted for a par. Heck, this course is easy right?

Threetops Golf at Treetops Resort, Gaylord, Michigan

The second hole is called “Double Crossâ€, and has two sets of tees, and two different greens. You either tee off from the tee box on the right and hit to the green on the left, or vice versa. Here’s what the tee sign looks like.

Threetops Golf at Treetops Resort, Gaylord, Michigan

The day we played, we were using the tee on the right to the green in the left corner. Kate hit hers a little short and was off for a hike, while I hit mine a little long, and had to chip back, missing the par putt.

Threetops Golf at Treetops Resort, Gaylord, Michigan

Threetops Golf at Treetops Resort, Gaylord, Michigan

The third is called “Devil’s Drop†and for good reason. A full 145 foot drop to the green. I’m not even going to try to tell you what club to hit. I ended up in the bunker on the left, but it was pin high, and I was proud of that!

Here’s a view from the green looking back up the hill. Really something special here.

Threetops Golf at Treetops Resort, Gaylord, Michigan

The fourth hole is called “Deceptionâ€, and it has just that, in spades. Here’s the view from the tee:

Threetops Golf at Treetops Resort, Gaylord, Michigan

Of course, you can’t see the scary bunkering in the front of the green from here, so here’s a closer look, which I hope prepares you.

Threetops Golf at Treetops Resort, Gaylord, Michigan

As expected, there was a (clean) restroom available after the fourth hole. Thanks Treetops!

Threetops Golf at Treetops Resort, Gaylord, Michigan

The 5th hole (Valley Lo) is slightly uphill, with a two-tiered green. The green is a little thin, so accuracy is very important here, although there is room to bail.

Threetops Golf at Treetops Resort, Gaylord, Michigan

There was a nice little walkway down to the green, which looked cool enough to snap a shot.

Threetops Golf at Treetops Resort, Gaylord, Michigan

The 6th is called “Harry’s Way†and has a total of 8 tee boxes. This is probably the most visually stunning hole on this course. Water, beautiful bunkering, flowers, a view over the water; this hole had it all. I used the large version of this hole for my desktop background for quite awhile; really something.

Threetops Golf at Treetops Resort, Gaylord, Michigan

The seventh hole is called “High Five†and has a 90 foot vertical drop to a surprisingly thin green. It’s also multi-tiered, so this is a doozie of a hole.

Threetops Golf at Treetops Resort, Gaylord, Michigan

Depending on the tees you’re playing, you may or may not see this plaque embedded at this hole. It reads:

On July 30th, 2001, from this exact spot, Lee Trevino made an ace worth $1,000,000 during the first round of the third annual Par 3 Shootout. Mr. Trevino donated half of his hole-in-one winnings to the St. Jude Children’s Hospital in Memphis, Tennessee!

Threetops Golf at Treetops Resort, Gaylord, Michigan

The 8th hole is called “Hang Timeâ€, and only plays 124 yards from the tee. Oddly, it doesn’t look to be too far downhill, but when you hit the ball, it truly does have a lot of hang time. My guess is that after playing the 145 and 90 foot vertical drops previously, this doesn’t visually look like much, but beware; it is. I was long, and in the bunker behind the green.
Threetops Golf at Treetops Resort, Gaylord, Michigan

Finishing up the course is the ninth hole, called “Upward Homeâ€. In case you haven’t seen enough flowers yet, here’s what the tee sign looks like:

Threetops Golf at Treetops Resort, Gaylord, Michigan

This hole does play uphill, to a green that can’t be seen from the tee. All tees (Red, White, Blue and Black) play the same distance on this hole, which is around 135.

Threetops Golf at Treetops Resort, Gaylord, Michigan

Again, I pulled out the nine iron, and hit one of the best shots of the day. Here’s where it actually landed, looking backwards towards the tee, and the “Treetops†sign built out of flowers.

Threetops Golf at Treetops Resort, Gaylord, Michigan

Finally, I decided to do a 360 degree view in the fairway with my Flip Video Camera. Here it is:

I think it goes without saying, but if you do visit Treetops, this course is a must. It takes less than a couple hours to play, and it’s so visually stunning (and reasonably inexpensive) that if you have a non-golfer in your party, I’d suggest bringing them. Rarely does a course go to this level of attention to detail, and everyone should experience it. It will help non-golfers understand just what it is that you love about this game.

Visit my Flickr page for more Threetops Golf Course pictures and photos.

Other Michigan Golf Course Reviews:

Heather Golf Course, Boyne Highlands, Harbor Springs, Michigan
Bay Harbor Golf Club, Bay Harbor, Michigan
Canthooke Valley, Manistee National Golf & Resort, Manistee, Michigan
Fazio Premier, Treetops Resort, Gaylord, Michigan
Jones Masterpiece, Treetops Resort, Gaylord, Michigan
Rick Smith Signature, Treetops Resort, Gaylord, Michigan
The Heathlands, Onekama, Michigan
Hemlock Golf Club, Ludington, Michigan
Arcadia Bluffs Golf Course, Arcadia, Michigan
Arthur Hills Golf Course, Boyne Highlands, Harbor Springs, Michigan
The Bear Golf Course, Grand Traverse Resort, Acme, Michigan

Return to the Golf Course Reviews Homepage.

Treetops Golf Review - Rick Smith Signature

October 2nd, 2008

Played the Rick Smith Signature golf course at Treetops in August, and I’ve never been so impressed by one resort having such high-quality courses. Couple that with (what I’d consider) a very reasonable rate, and it’s as good as it gets!

As previously discussed, the courses all open with a bang, and that’s clearly the case here. I decided to play the Blacks, as they were in a good range for me, totaling 6,653.

This downhill par 4 was 447, but it has one of those tee shots that seem to go on for days. Check it out:

Treetops Golf - Rick Smith Signature, Gaylord, Michigan

The second is a great par 3, with two distinct tiers on the green. Luckily, I didn’t really have to worry about it, as I landed in the deep bunker on the left. I almost got the up-and-down, so wasn’t off to a bad start.

Treetops Golf - Rick Smith Signature, Gaylord, Michigan

The third hole offers (what looks like) an easy tee shot, but be wary; there’s a lot more trouble than it originally looks like. The bunkers are there for a reason, and can easily come into play, and don’t forget the water on the right.

Treetops Golf - Rick Smith Signature, Gaylord, Michigan

If you avoid all the trouble, your approach will be one of the flatter lies on the resort, leaving you a great opportunity for a birdie.

The fourth is an all-carry, 186 yard par three. The carry isn’t over water, but natural vegetation. This hole almost seems out of place, with all the vegetation that you’ll see, but it’s a good thing. When playing this hole, you really feel like you’re in “the woods.†We really liked it.

Treetops Golf - Rick Smith Signature, Gaylord, Michigan

The fifth is a good-sized par 4 at 421 yards, but it’s the #1 handicap hole on the course. As I’ve previously discussed, for whatever reason, I seem to play the hardest holes well and the easiest holes poorly. That rang true here as well, when I hit fairway, GIR, and two-putted for the par. I will say that the green has a lot of tricky spots on it, so be prepared when you arrive. I was pretty proud of my 2-putt; you will be too.

Treetops Golf - Rick Smith Signature, Gaylord, Michigan

Your cart will whine as you go from the 5th green to the 6th tee, but it’s worth the groans. Welcome to the only par 5 on the front. Lots of room for the tee shot, so let it fly. I remember absolutely killing it, and the bunker in the middle of the fairway didn’t come into play, so go for it!

Treetops Golf - Rick Smith Signature, Gaylord, Michigan

There’s a little drive to the next hole, and you’ll pass an on-course restroom. As expected, well-stocked and clean; great job Treetops staff!

Treetops Golf - Rick Smith Signature, Gaylord, Michigan

The eighth hole is the third par 3 on the front, and was the easiest for me, mainly because I had a favorable pin position. If it were on the far right, this hole would’ve played a LOT tougher. There’s also room to bail on the right, so it made for a pretty easy hole.

Treetops Golf - Rick Smith Signature, Gaylord, Michigan

Even though the cart girl was making her rounds, there is a nice halfway house after the ninth hole. We stopped and chatted with the girl tending it. Very nice and kind, in that Midwestern way that I’ve always liked. (That’s why I still live in the Midwest; hard to explain, but if you’re from here, you know what I mean.)

Treetops Golf - Rick Smith Signature, Gaylord, Michigan

The 11th hole is a visually wonderful par three. Your tee shot is directly between two rows of trees on either side. It doesn’t necessarily make the hole tougher, but it is very strong from a visual standpoint, and we liked it a lot.

Treetops Golf - Rick Smith Signature, Gaylord, Michigan

Also, not visible from the tee, is a lot of trouble on the left side of this hole. If you look closely at the scorecard and tee sign, you’ll see them, but they are easy to miss. Be wary; there’s a lot of trouble surrounding this green. Don’t be fooled by the visually impressive trees; they won’t get you, but the bunkers will.

Treetops Golf - Rick Smith Signature, Gaylord, Michigan

The thirteenth also has some distinctive visual appeal. The tee shot is over some natural vegetation, although not as much as on the par 3 discussed earlier. That being said, I do like the ferns growing up between the tee box and the fairway. It adds a really nice touch to this hole.

Treetops Golf - Rick Smith Signature, Gaylord, Michigan

The approach is to an elevated green, with some strong bunkering surrounding it. Not being able to see the green always adds a level of difficulty. Note: Be wary of the bunker behind the green, which you can see on the far right of the next picture. It’s easy to try to bail to the right, after looking at the bunkers fronting the green, but resist!

Treetops Golf - Rick Smith Signature, Gaylord, Michigan

The fourteenth has another elevated tee shot that this resort is becoming famous for (at least to me). I hit probably one of the best drives of the trip on this hole; couldn’t have happened on a better hole.

Treetops Golf - Rick Smith Signature, Gaylord, Michigan

Keep in mind that, depending on pin position and whether or not you have a draw in the bag, you may want to land that tee shot on the right side of the fairway. There is a single, tall, fat tree in front of the green that will make a lot of approaches difficult. Heed the warning.

Treetops Golf - Rick Smith Signature, Gaylord, Michigan

The fifteenth is a par 5 (and only 485 from the tips), but the real tough shot here is the approach. It’s much more uphill than pictures can show. The distance makes it reachable, if it weren’t for it being so uphill. Couple that with a very cloistered green, and you have a really tough, short par 5. Now how often do you get to say that? Here’s the approach:

Treetops Golf - Rick Smith Signature, Gaylord, Michigan

And here’s a view looking from green to tee. Also, this green is two tiers, so be sure to be on the correct one.

Treetops Golf - Rick Smith Signature, Gaylord, Michigan

The course finishes with a par 4 that is slightly to the left, and trouble in the fairway, in the form of a bunker. There is lots of room right of it and it’s not that long of a hole (363 from Blacks), so it can be avoided. The approach is uphill to a green you can’t see (again), so club selection is everything. This green is very large, so a two-putt is prized.

Treetops Golf - Rick Smith Signature, Gaylord, Michigan

As you finish the 18th and start driving back towards the clubhouse, you’ll drive past a memorial for someone’s gone but not forgotten friend, Divot Smith. This was really unexpected but a nice touch, and we provided our peace offering, like so many others before us had, and left the course on an upbeat note, glad that someone would make such a great memorial. We never even met you Divot, but we miss you too.

Treetops Golf - Rick Smith Signature, Gaylord, Michigan

Visit my Flickr page for more Rick Smith Signature Golf Course pictures and photos.

Other Michigan Golf Course Reviews:

Fazio Premier, Treetops Resort, Gaylord, Michigan
Threetops Par 3, Treetops Resort, Gaylord, Michigan
Jones Masterpiece, Treetops Resort, Gaylord, Michigan
Heather Golf Course, Boyne Highlands, Harbor Springs, Michigan
Bay Harbor Golf Club, Bay Harbor, Michigan
The Heathlands, Onekama, Michigan
Canthooke Valley, Manistee National Golf & Resort, Manistee, Michigan
Hemlock Golf Club, Ludington, Michigan
Arcadia Bluffs Golf Course, Arcadia, Michigan
Arthur Hills Golf Course, Boyne Highlands, Harbor Springs, Michigan
The Bear Golf Course, Grand Traverse Resort, Acme, Michigan

Return to the Golf Course Reviews Homepage.

Value of Copywriting

September 26th, 2008

I don’t think I’ve ever seen a better visual explanation of the value of good copywriting.

From the Cannes Short Film Competition, 2008: The Story of a Sign

(Hat Tip to The Grok for originally posting.)

Twitter Golf Personalities

September 25th, 2008

Did some digging through Twitter Search, looking for some interesting people who love the game of golf as much as I do. I used one criteria for those that I’m adding to this list:

The have to be active Twitter Users!

If they haven’t updated for a few weeks, or only posted a few times in the past year, forget it. I’m interested in those that are actually engaged in Twitter on a regular or semi-regular basis.

Without further adieu, here’s a collection of golfers on Twitter that you might consider following:

twitter.com/danperry - Hey I’m a personality too!

twitter.com/PGATOUR - PGATour.com feed

twitter.com/MyGolfSpy - Some great pictures of upcoming equipment

twitter.com/TimFlaherty - Swing obsessed

twitter.com/chipubgolf - Chicago Public Golf

twitter.com/msleisure - Fitness for Golf

twitter.com/MrBusinessGolf - Kind of speaks for itself

twitter.com/WSofGolf - World Series of Golf, Vegas

twitter.com/DaveLair - The Orlando Golf Blogger

twitter.com/foreleafgolfer - Ferris Womens Golf Member with LPGA aspirations

twitter.com/golfgirl - Golf Girl; read her blog, you’ll thank me

twitter.com/doubleeagle - Trying to make the PGA tour

twitter.com/powermystro - Owner of GolfNow.com

twitter.com/mvalencia - Talent Acquisition Recruiter at TaylorMade/Adidas

twitter.com/BunkerShotGolf - BunkerShot.com

twitter.com/woodyperez - Golf Writer for golfingnews.org.uk

twitter.com/golfviews - Reviewer of golf products

twitter.com/the_eagle - Senior VP of Golf for Octagon

So who did I forget? If you update regularly on twitter and are nuts about golf, add your name and twitter link in the comments.

Chicago SunTimes gets Twitter

September 24th, 2008

The Chicago Tribune has been using Twitter for quite awhile with their online persona Colonel Tribune. Since the beginning, their Twitter feed has had a personality, which is really the hardest part for a company to pull off online.

The Trib, and specifically the Colonel have excelled in it, and deserve recognition. In addition, the proof is in the pudding: Even though the Colonel only has 1,576 updates, he still has 1,170 followers, which is really good. By contrast, the SunTimes, and their news-fed Twitter feed had a whopping 7,327 updates, but only 454 followers. Clearly, quality trumps quantity in Twitterville.
The Chicago Sun Times has realized this is the way to go, and decided to change their newsfeed ways, and turned their Twitter entity into something a little more interesting. In a response today, they put it most succinctly:

“We’ve been here for a while, but finally dumped our newsfeed in favor of flesh and blood. We come in peace.â€

Awesome! It’s so nice to watch a company come around, and realize it’s not just the quantity, but quality too. It’s nice to see a little personality coming from the SunTimes. Congrats folks; job well done!

Now if we could only get the PGA Tour and the PGA of America to add a little personality into their feeds. Oh well, a golfer dreams.

Treetops - Jones Masterpiece Golf Course Review

September 24th, 2008

We played the Jones Masterpiece golf course at Treetops in July of 2008. The weather was as good as it gets; not cold at all, and not too hot to cause any sweat, but plenty of sunshine. It was the perfect day for golf!

Masterpiece Golf - Treetops Resort, Gaylord, Michigan

I played the Blues, which measured 6,377. The Blacks are just over 7,000, and even though I would’ve been OK with that, it did push three of the par 3’s to < 180 yards, and at this point in my life, that equates to a lot of strokes, so Blues it is!

The opening hole is a par 5, but only plays to 465 yards from the Blues, so it’s definitely reachable. Play your tee shot further left than you think; it opens up if you get some distance. Your approach is going to be fully downhill. There’s water on the right, but the left of the green slopes down, so you may be able to go for it. (Plus, you have lots of holes to make it up, right?) Here’s a shot from the fairway before it starts to drop; note the green in the distance.

Masterpiece Golf - Treetops Resort, Gaylord, Michigan

The third hole seems simple enough. The scorecard makes note of a ravine about 225 yards from the Blue tee, but you won’t be able to see it. Warning! It’s significant, and you are well advised to play to the right, and play safe. This ravine is a doozie, with a severe incline and the tall, thatchy grass that nobody likes.

Masterpiece Golf - Treetops Resort, Gaylord, Michigan

Behind the green we did see a gaggle/flock of turkeys. As I’ve mentioned before, love Michigan golf. The round where you don’t see wildlife is rare in Michigan.

Masterpiece Golf - Treetops Resort, Gaylord, Michigan

The fourth hole is just a beautiful par 3. The signature par 3 is coming, but this one is such a looker, I had to post a picture. Well that, and I parred it!

Masterpiece Golf - Treetops Resort, Gaylord, Michigan

The fifth is a par 5 that plays to 510 from the Blues. I’d suggest making it a three-shotter, mainly because of the green being much higher than the rest of the hole. It’s kind of hard to see with a picture, but I do know that I’d much rather be hitting a wedge into this green than a wood or long iron.

Treetops Golf - Masterpiece, Gaylord, Michigan

The sixth is easily the most popular hole on the course. We were there in summer, but I’d bet in the fall this is really a sight. I felt like I could see for miles. When Jones first visited the location for this hole, he commented on the Treetops, and instantly named the resort.

Treetops Golf - Masterpiece, Gaylord, Michigan

Here’s a quick video showing hole. Sorry it’s so shaky; I’m still learning.

The eighth is a sharp dogleg right, and I mean sharp. Longer players can probably hit over the trees, and there is room to land, but the safe shot is to hit a fade just past the corner. Your approach shouldn’t be too long, and the green is surrounded by water, so a good approach is essential.

Treetops Golf - Masterpiece, Gaylord, Michigan

Treetops Golf - Masterpiece, Gaylord, Michigan

The ninth is a fairly straight-forward par 4, but the tee boxes are a highlight. They are built into the swamp, and make for an interesting design choice.

Treetops Golf - Masterpiece, Gaylord, Michigan

The tenth (and eleventh) are two of the most interesting holes on the course. Ten is a 589 yard par 5 (from the Blues), with a downhill tee shot, and a couple of uphill approaches. Easily a three-shotter, with your approach to the green being blind.

Treetops Golf - Masterpiece, Gaylord, Michigan

Eleven is just as interesting, although a par four rather than a par 5. Downhill tee shot and uphill approach that is basically blind.

Treetops Golf - Masterpiece, Gaylord, Michigan

Luckily, the halfway house 9actually, the 11/18 house) is adjacent to the 11th green. You can place your order from the 11th tee but oddly, there is no two way communication; you just yell into a speaker and hope someone is listening. Luckily, they were, and our sandwiches were very good.

Treetops Golf - Masterpiece, Gaylord, Michigan

Treetops Golf - Masterpiece, Gaylord, Michigan

The thirteenth has all the makings of a great par 3; water, which forces you to make sure you’re not short, a thin, long, multi-tiered green, making placement key, and two really well-placed bunkers. This type of hole makes me appreciate good golf course design.

Treetops Golf - Masterpiece, Gaylord, Michigan

The fairway on the fourteenth hole ends! Do not be long here, or it’s all over for you on this hole. Learn from my mistake. The tee sign says the fairway “drops off†at about 240, but it basically ends. Even if you g through it, your approach is from a severe downhill lie. If you have the time and opportunity, drive your cart up and take a look prior to teeing off; you’ll thank me later.

Treetops Golf - Masterpiece, Gaylord, Michigan

The fifteenth is an almost reachable par 4. It takes the perfect shot, and I mean perfect. If you have the time, and it won’t hinder the group behind you, I say go for it. In the following picture, the green is just beneath the bunkers on the far left.

Treetops Golf - Masterpiece, Gaylord, Michigan

If you decide to play it safe and hit it straight, your approach will be short (100 yards or less probably) to an uphill green. Here’s a peek:

Treetops Golf - Masterpiece, Gaylord, Michigan

Sixteen is a pretty straight-forward par three, but it provided a great story for my wife and I for years to come. Earlier in the round, we were waiting on the third tee when the group behind us drove their carts right up to ours, proving what a hurry they were in. By the fourth tee, a ranger came out and told us we needed to keep up. Bear in mind that we are a twosome, sandwiched between two foursomes. The ranger understood, but said these guys were really impatient, blah blah blah. By the 5th tee, we just waited and asked if they wanted to play through. They said yes, they had a plane to catch, yadda yadda who cares? So, we let them play through. For the rest of the round, they were the group in front of us. They never played fast enough for anyone else to let them through. Anyway, on the sixteenth green, with all four of them lining up their putts, the sprinklers unexpectedly turned on, soaking the group. Is that karma or what?

Moral of the story: Relax. If you have to hurry, you’re playing the wrong game.

Treetops Golf - Masterpiece, Gaylord, Michigan

The Jones Masterpiece finishes with a 516 yard par 5 (Blues). The tee shot needs to be long and deep. There really isn’t a comfortable place to lay-up for this par 5, with the 100 yard marker being severely beneath the green. Even laying up to 130-140 will leave you with a downhill lie. It is another interesting design choice, to say the least.

Treetops Golf - Masterpiece, Gaylord, Michigan

We finished, and went into the clubhouse to look over shirts and other logo items. After all, we were on vacation!

Treetops Golf - Masterpiece, Gaylord, Michigan

Of the four 18-hole courses at Treetops, the Jones Masterpiece is probably tied for first, or my second favorite (after the Fazio course). I’m sure people smarter than me will disagree, but the Jones Masterpiece shouldn’t take it as a negative. It is a strong course, and if you only have the opportunity to play one or two at Treetops, this should be on your list.

Visit my Flickr page for more Jones Masterpiece Golf at Treetops pictures and photos.

Other Michigan Golf Course Reviews:

Fazio Premier, Treetops Resort, Gaylord, Michigan
Threetops Par 3, Treetops Resort, Gaylord, Michigan
Rick Smith Signature, Treetops Resort, Gaylord, Michigan
Heather Golf Course, Boyne Highlands, Harbor Springs, Michigan
Bay Harbor Golf Club, Bay Harbor, Michigan
Canthooke Valley, Manistee National Golf & Resort, Manistee, Michigan
The Heathlands, Onekama, Michigan
Hemlock Golf Club, Ludington, Michigan
Arcadia Bluffs Golf Course, Arcadia, Michigan
Arthur Hills Golf Course, Boyne Highlands, Harbor Springs, Michigan
The Bear Golf Course, Grand Traverse Resort, Acme, Michigan

Return to the Golf Course Reviews Homepage.

Treetops Golf Review - Fazio Premier Golf Course

August 27th, 2008

We arrived at Treetops Resort on a Saturday morning, with a noon tee time on the Fazio Premier course. We were playing all five of the Treetops golf courses, but the Fazio-designed Premier (only Fazio course in Michigan) fit into our schedule the best, so it was first on the list, setting the standard for what we sere to expect from the other courses.

It opens with a dramatic, downhill par 4. In fact, now that I think about it, so do all 4 of the 18-hole layouts at Treetops; interesting. I decided to play the Blacks, which were a little longer than I was accustomed to (6,832 yards), but the blues were only 6,302, so what the heck, right?

Anyway, this first hole was stellar. It played to 431 yards, and all downhill, to a reasonably-sized green (which were in great shape all around).

Treetops Golf Resort - Tom Fazio Premier, Gaylord, Michigan

Oddly, my tee shot landed in what I think may have been the only ground-under-repair on the whole course. No bother, although my second shot, with the downhill lie, was more of a push than a shot giving me a 5 on the opener. Not great, but I was satisfied.

Treetops Golf Resort - Tom Fazio Premier, Gaylord, Michigan

The fourth is another downhill shot, but this one is a par 3. On this tee there was a woman collecting money for Junior Golf. If you hit a hole-in-one you got $2,000, or something like that. We liked her, so we donated (I think it was $20 for both of us), and no, we didn’t get a hole-in-one, but that’s OK too.

Also, she was the first person we’d seen on the course, and we were on the fourth hole. That’s another great thing about Michigan golf, and specifically Treetops in August. It seems most will either come early summer, or fall (for the color change of the trees), leaving August wide open. We had a noon tee time on Saturday on the only Tom Fazio course in the state, and didn’t see another person after the starter until the 4th hole. I love Michigan golf!

Treetops Golf Resort - Tom Fazio Premier, Gaylord, Michigan

Between the fourth and fifth green were the on-course restrooms. Throughout Treetops, there were ample, nice, reasonably clean restrooms on every course. Although this is expected for resort courses, it’s still nice to see, and they were much appreciated. Here are a couple of shots.

Treetops Golf Resort - Tom Fazio Premier, Gaylord, Michigan

Treetops Golf Resort - Tom Fazio Premier, Gaylord, Michigan

Number seven is an easy favorite for this Fazio layout. If you’re playing from the Blacks, you’re in for a hike. Believe it or not, I got to the top, and realized I didn’t have a tee! Got my exercise on this one for sure.
Treetops Golf Resort - Tom Fazio Premier Course, Gaylord, Michigan

Once you’re on the tee box, you’re really in for a dramatic view, and a dramatic tee shot. If you fade, there’s tons of room for trouble. If you draw, it isn’t too bad, but the slope can really play tricks on you. Check out the view and imagine your ball flight.

Treetops Golf Resort - Tom Fazio Premier Course, Gaylord, Michigan

If you land in the fairway (big if), your approach is severely uphill. What a great hole! Here’s a shot looking back from the green. Really impressive.

Treetops Golf Resort - Tom Fazio Premier Course, Gaylord, Michigan

The eighth is another downhill par 3, but it’s even more of a drop than the fourth hole. In addition, the wind is really in play here. My only suggestion is to play as safe as you can, and just try to hit the green. No room for being a hero here.

Treetops Golf Resort - Tom Fazio Premier Course, Gaylord, Michigan

The ninth is probably one of the most difficult holes (at least for me) at the entire resort. The tee shot plays to a relatively thin fairway, where as the approach is uphill and almost blind. My tee shot was a pop-up, causing it to plug in the fairway (hey, at least I hit the fairway). Here’s a photo of the tee shot:

Treetops Golf Resort - Tom Fazio Premier, Gaylord, Michigan

And the approach is even tougher. If you look at the next image in full view, you just might be able to see the flag. It’s left of the bunkers on the right. This is a doozie; hope for par but be happy with bogey.

Treetops Golf Resort - Tom Fazio Premier Course, Gaylord, Michigan

The tenth tee has a phone for ordering ahead for a burger or brat. We ordered one of each, and although they could have been good, they were both undercooked (we didn’t run into this at the other courses, so it may have been the person working there.) Again, the restrooms were very clean.

Treetops Golf Resort - Tom Fazio Premier Course, Gaylord, Michigan

Playing from the Blacks, the 11th tee is right in front of the halfway house (although it’s called the 11/18 House; get it?) It’s a 195 yard par three, with water to the right. Again, my suggestion is to play these par three’s as safely as you can. A par or bogey is a good score, but it is very easy (especially here, with the water) to make a much bigger number.

Treetops Golf Resort - Tom Fazio Premier Course, Gaylord, Michigan

The thirteenth is a par 4 with a wonderful approach. The hole turns slightly to the left, so I decided to try to cut a little off the corner, and landed in the fairway, although on the left edge of it. My approach was nice and tight, over some interesting bunkers. I think even if I were right off the tee, these bunkers could’ve still come into play. Really interesting bunker design here.

Treetops Golf Resort - Tom Fazio Premier Course, Gaylord, Michigan

The fourteenth is a meaty par 4, measuring 451 from the tips. The tee shot is over a hill, so there are signs to wait for the “ringing of the bellâ€.

Treetops Golf Resort - Tom Fazio Premier Course, Gaylord, Michigan

Oddly, the group in front of us didn’t ring it, for whatever reason. Luckily, we didn’t hit them but honestly, a great tee shot left me about 190 in, so it wasn’t that big of a deal.

Treetops Golf Resort - Tom Fazio Premier Course, Gaylord, Michigan

It’s kind of funny, this golf thing. This hole is rated as the #1 handicap hole, and I parred it. I’ll play the #17 or #18 handicap holes and double them, but for some reason I play the really hard holes well. What’s up with that? Leave your arm-chair psychology in the comments.

The fifteenth is a short, dogleg right, but the characteristic I want to point out is the size of the green. It is a monster! Pay attention to where the pin is here, because it could be 20-30 yards difference, easily. Here is a picture of just the green. The pin is in the front, but note how the green gets a little thin as it goes downhill, then gets fat again. This is a huge difference, so be prepared.

Treetops Golf Resort - Tom Fazio Premier Course, Gaylord, Michigan

The tee shot on 16 is another one of those downhill, “I can hit the ball a mile†shots, so go for it! It’s a par 5, and there’s a ton of room on this one.

Treetops Golf Resort - Tom Fazio Premier Course, Gaylord, Michigan

The finishing hole was probably the toughest finishing hole at the resort. It plays 471 yards from the tips, which is a U.S. Open length par 4. This is what my tee shot looked like.

Treetops Golf Resort - Tom Fazio Premier Course, Gaylord, Michigan

There is a ton of trouble up the entire left side of this hole, so the safe play is to hit it out to the right. I knew, even with a perfect tee shot, that I’d probably be left with > 200 yards for a second (into a double-tiered and well-guarded green), so I decided to play it like a par 5. The tee shot was good, leaving me about 220-230 to the green.

Treetops Golf Resort - Tom Fazio Premier Course, Gaylord, Michigan

I then hit wedge, wedge and finished with a bogey (and a respectable-for-me 92), but I had to get a picture of the bunkering on the left side of the green. If you look at this picture in a larger size, you can see the flag on the right side, where there is a large gap between the trees.

Treetops Golf Resort - Tom Fazio Premier Course, Gaylord, Michigan

After playing all five of the courses at Treetops, the Fazio Premier is either #1 or #2 for me (it may be a tie, but we’ll save that for another blog post). I enjoyed the dramatic elevation changes, the flow of the design, and the solitude we experienced through most of the front 9. The weather was perfect, and I couldn’t have asked for a better beginning to our vacation at Treetops.

Visit my Flickr page for more Fazio Premier Golf at Treetops pictures and photos.

Other Michigan Golf Course Reviews:

Threetops Par 3, Treetops Resort, Gaylord, Michigan
Jones Masterpiece, Treetops Resort, Gaylord, Michigan
Rick Smith Signature, Treetops Resort, Gaylord, Michigan
Heather Golf Course, Boyne Highlands, Harbor Springs, Michigan
Bay Harbor Golf Club, Bay Harbor, Michigan
The Heathlands, Onekama, Michigan
Canthooke Valley, Manistee National Golf & Resort, Manistee, Michigan
Hemlock Golf Club, Ludington, Michigan
Arcadia Bluffs Golf Course, Arcadia, Michigan
Arthur Hills Golf Course, Boyne Highlands, Harbor Springs, Michigan
The Bear Golf Course, Grand Traverse Resort, Acme, Michigan

Return to the Golf Course Reviews Homepage.



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