What is the CTV Snap and Play Platform?
With over 180 modules to choose from you can build your site at the speed of thought.
The CTV Snap and Play Platform is a web based CMS that allows the site owner to add in instant functionality to their site with no programming or technical experience. With instant functionality you can add surveys, ecommerce, web forms, videos, multimedia, image galleries, contact forms and so many more with no knowledge of programming.
A content management system (CMS) is a software platform that enables non-technical content authors to easily create, manage and publish website content. Electronic content (text, images, graphics, video, sound, documents, etc.) is typically stored by the CMS in a reusable fashion in a database which can be managed by content authors through a series of related applications. Developers can build web page templates that extract this content from the database and transform it to HTML which is delivered to the web browser. These templates typically implement a standardized look-and-feel, or corporate identity for all content on the website.
The CTV Platform leverages the Microsoft web hosting platform (including Windows Server, SQL Server, Internet Information Services, Index Server, and Active Directory) to deliver these end-user capabilities and also provides a strong object-oriented developer framework that enables developers to customize and extend their website solutions.
Solving theProblem
Website owners typically face the following challenges and constraints:
Publishing a large amount of information to the web. Websites of 40 pages or less are manageable whereas 2000 plus pages require an entirely different process. Distribution of content authoring across a team of individuals spread throughout an organization. Coordination and communication challenges related to website changes across all team members in various disciplines or roles. Shorter turnaround times = On demand publishing. High technical complexity. High expectations of brand and presentation consistency. Cost pressures. Website integration with other line-of-business applications. Many more stakeholder groups have significant interest in the website.
CTV Snap and Play Features
Websites and Intranet development tools such as pre-programmed design templates are easily used by both non-programmers and advanced programmers alike. Advanced programmers can use the look and feel templates “as-isâ€, modify the templates, or import their own custom designed pages. Built-in content management tools give companies the ability to outsource the content management to individual departments without relying on the IS department for all changes. Users with no HTML experience can edit content and update the architecture of a site. Pre-programmed functional applications such as event calendars, survey makers, site search and announcement boards provide instant site functionality to websites and Intranets. Applications can be used “as-isâ€, modified, or custom designed. E-commerce Applications allows for quick and easy deployment of e-commerce capabilities. Simplified multiple site maintenance becomes easy as websites and Intranets can be managed and developed from one easy platform allowing features to be distributed to multiple sites simultaneously. Anywhere, anytime site management means that changes to a website or Intranet can be made anywhere in the world where there is access to a standard web browser. No other software is required. Site Security allows for complete control of content contribution, page views and publishing defined by page or by user. Allow different content to be displayed based on user or groups viewing the site. Automatic menus allow you to add content on the fly and never have to worry about adding links to your content. Never again worry about a broken link! Multi-Lingual capabilities allow CTV technology to be used in any language desired. e-Leadership – CTV technology empowers top-level executives to instantly receive business critical information from all points within their organization enabling them to keep in touch with all facets of business strategy, execution, and operations in real time. This enables unprecedented strategic focus and accountability. Improves Corporate Communications – CTV applications empower employees to instantly publish pertinent information such as meetings and announcements. It is the engine to create a vibrant, connected employee community. Saves Time and Money on Site Development – The pre-designed applications can be used as-is or customized to fit a company’s specific needs. A site with several custom designed applications could take months for a developer to build. The same site can be built with CTV technology in minutes. Streamlines Operations – CTV technology allows business critical software applications to be tied into the corporate Intranet. Allowing the corporate Intranet to become the portal to all of the systems within an organization creates a truly seamless environment for an entire enterprise. CTV technology is revolutionary web development software used by professional Web developers to easily build and manage complex, database–driven websites and Intranets. Not only does CTV technology allow for rapid site development, but it also allows website developers to provide critically valuable content management tools to their customers. This software package empowers Web developers to be more responsive to their customers' needs by providing superior service and value. CTV technology provides developers with a cutting edge solution to increase revenue and decrease production costs.
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