Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, bestselling author Seth Godin argues that the ...

Drawing on his own experiences as founder and president of Yoyodyne -- the first company to create promotions and direct mail campaigns on-line -- and on the ...

Starting with almost nothing, Godin has built a multimillion dollar business with
clients and partners that include Simon & Schuster, Kinko's, The Washington ...

The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more.

The Big Moo is a simple book in the tradition of Fish and Dont Sweat the Small
Stuff.

Whether youre a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if youre in a Dip thats worthy of ...