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October 1st, 2008

Slide to distribute video on Facebook; Facebook to overtake MySpace in the US; Oasis launches new album on MySpace

Posted by Steve O'Hear @ 9:40 am

Categories: The Social Web weekly

Tags: Facebook, Video, MySpace, Pingdom, Corporate Communications, Social Networking, Marketing, Online Communications, Advertising & Promotion, Steve O'Hear

The social web weekly: a quick-fire roundup of some of the news, announcements and conversations that have occurred throughout the week…

Slide to distribute video on Facebook. Slide, maker of popular Facebook apps Top Friends, SuperPoke! and FunWall among others, has signed a deal with major media companies to distribute video content on Facebook, reports Reuters. Distribution partners include CBS Corp’s CBS Interactive (owner of this blog), Comcast Corp’s E! Entertainment channel, Time Warner Inc’s Warner Brothers, along with the News Corp and NBC Universal’s jointly-owned video site Hulu. To be rolled out on Thursday, users who install Slide’s FunSpace app will be able to share video clips and receive recommendations based on popularity. Facebook to overtake MySpace in the US. In less than two months, Facebook traffic could finally overtake MySpace, so says up-time monitoring service Pingdom. Data taken from Google Trends suggests that MySpace’s US traffic has remained steady over the last year, while Facebook continues to grow at a pace - hence the predicted catchup. However, if MySpace isn’t hemorrhaging users in the US then where is Facebook’s growth coming from? Pingdom suggests four possibilities: MySpace users sign up on Facebook but keep using MySpace; Facebook is taking users away from MySpace, but at the same rate that MySpace is recruiting new users; Facebook is getting its users from communities other than MySpace; Facebook is attracting first time social network users. Oasis to launch new album on MySpace. British rock band Oasis (remember them?) is premiering its new album, “Dig Out Your Soul,” on MySpace starting today. Users will be able to stream the whole album for free, reports the UK’s Telegraph newspaper. The album will be released in stores until next week. Of course, Oasis aren’t the first band to give fans a way to preview a new album via streaming on a social networking site, with Coldplay, Radiohead and others doing the same. It’s a concept that makes a lot of sense, with online streaming fast replacing radio play, and social networks such as MySpace having taken over from MTV a long time ago.

Steve O'Hear is a London-based consultant, educator, and journalist, focussing on the Internet and all aspects of digital technology. See his full profile and disclosure of his industry affiliations.

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