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30 Rock is the best show on television

By not taking itself too seriously, 30 Rock has managed to outlast the more fancied Studio 60 on the Sunset Strip

30 Rock
The underdog comes good ... Alec Baldwin and Tina Fey in 30 Rock

Until Californication ended its current run, the double bill with 30 Rock on Thursday nights was the best hour of telly every week. Now it's become a 30 Rock double bill, I say it's still the best thing on telly.

It remains to be seen whether Ashes to Ashes can change this.

The US sitcom proved its mettle by surviving a particularly inauspicious launch alongside Studio 60 in 2006. With confusingly similar names and essentially the same premise - "behind the curtain" of a weekly Saturday Night Live-style sketch show - and both on NBC, only one was likely to survive.

But while Studio 60's fate as a one-season wonder is well documented, underdog 30 Rock is thriving - critically, if not commercially.

Now in its second season, it has a best comedy Emmy under its belt and stars Tina Fey and Alec Baldwin have picked up SAGs and Golden Globes. With a change of broadcast slot in America, hopefully the disappointing ratings will pick up, too.

In hindsight, 30 Rock (the nickname for NBC HQ at Rockefeller Plaza) had one big advantage over Studio 60 - not taking itself too seriously. That, and SNL alumna Fey really knowing her subject.

While Studio 60 built up the show-within-a-show as a work of genius, 30 Rock sends it up. The number of times we see unstable, sub-Eddie Murphy actor Tracy Jordan (Tracy Morgan) in Oprah drag suggests it wouldn't win many awards.

30 Rock goes for broad laughs as well as employing a wry, East Coast kind of humour. "Just because I think gay dudes should be allowed to adopt kids and we should all have hybrid cars doesn't mean that I don't love America," says head writer Liz Lemon (Fey), with a winning look to camera (and the Midwest beyond it).

Oily exec and unapologetic alpha male Jack Donaghy (Baldwin) - head of network programming and microwave ovens - is the kind of character that career revivals are made of. "Sometimes you have to change things that are perfectly good to make them your own," Donaghy growls about his office refurb on arrival.

Who hasn't had a boss like that?


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30 Rock is the best show on television

This article was first published on guardian.co.uk on Thursday February 07 2008. It was last updated at 13.05 on February 07 2008.

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