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May 30, 2008
Into the wild: AdSense for feeds
We've been hinting at this for awhile, but it's finally time to spill the beans: Starting next week, we'll be rolling out AdSense for feeds to a small group of publishers, in anticipation of a full launch to all FeedBurner and AdSense publishers "coming soon". If you start seeing "Ads by Google" on an ad in a feed somewhere, that'd be us.
So what will this mean for you? Well, publishers already in the FeedBurner Ad Network will continue to see premium CPM ads directly sold onto their content, but with the added bonus of contextually targeted ads that will fill up the remainder of their inventory. That means you get the best of both worlds: a dedicated Google sales force that knows how and why to sell onto your content, with the added revenue that full back-fill coverage provides. And with AdSense, you'll know that your back-filled ads are using the strongest contextual ad engine, ensuring the most relevant and profitable ads are delivered to your subscribers. And yes, ads are also sold via Google's AdWords program.
For publishers who are not yet placing ads in their feeds, any publisher who meets the requirements to join the AdSense program will also be able to use AdSense for feeds. You will be able to manage your feed ad units directly from AdSense Setup tab, and track performance right on the AdSense Report tab. You can slice, dice, mix, or mash your tracking across feed units and content units, or keep them totally separate. You're in control. You can still control the frequency and rules around when ads appear in your feeds, without having to mess with templates on your content management system.
You might be wondering what you'll need to do to use AdSense for feeds. You'll learn more about the details when we fully launch, but here are the basics: you will need to sign up for AdSense if you haven't already, and you will want to set up your AdSense channels for "placement targeting" in order to make sure that advertisers can target your syndicated content specifically. As a publisher, you will remain be in control of the campaigns that are targeted at your feed by harnessing the power of Ad Review Center.
And, this is just the beginning of the chocolaty goodness that will come from ongoing integration effort with Google - there are many more "things" and "stuff" yet to come, as we mentioned a few weeks back.
We'll give you the full details on AdSense for feeds, including supported formats, how to sign up, etc., etc. when we're ready for the full launch to all publishers. In the meantime, FeedBurner feeds will continue to be fed as usual, and we'll be reaching out to select publishers individually to try out AdSense for feeds.
Comments
Have some screenshots of Adsense RSS ads here http://www.labnol.org/internet/favorites/screenshots-of-google-adsense-ads-in-feedburner-rss-feeds/3132/
Will the new format be similar ?
Did this article explain how to set this up in our feeds? I think I missed something...
This doesn't mean FeedBurner will be inserting AdSense into my feeds without my consent, right?
This is what i´ve waited for ... it will help monetize good content which is read only in RSS readers.
@A No one from Google will insert AdSense into any of your content without your consent.
Along with that, it is also important that you do not give your username and password to any third parties to manage your feed on your behalf. We have had some recent cases where users gave up their username and password, and then a third party inserted ads without the user's consent.
Shannon, I think you missed the very first sentence. ;)
@Amit No, those are old. You will notice a difference immediately.
Where's the beef? I tried AdSense in FeedBurner feeds weeks ago - and dropped it, because feed readers don't like Ads. I guess.
Sign us up! We'd LOVE this for our growing site!
The Murray Crew Quadruplets
www.murraycrew.blogspot.com
@Stefan - you must have tried AdSense on your site via the www.feedburner.com website, because AdSense for feeds was not available before today.
If you go back and look at the Monetize tab at FeedBurner, the current integration with AdSense says "for your site". I've seen a few quotes from publishers saying they have tried this, but they haven't. Yet. :)
I assume that by "feeds" you mean just that. Or will adsense also be enabled for the email service?
yet another place to hate ads ... thanks
Because we think that users should have a choice in service and also have control over there content.
We have created a competitive ad system that will also allow for insertion of words ads into RSS feeds.
We split the revenue 50/50 with the content publisher and we also give a portion of our revenue back to the community.
Most of RSS readers doesn't link ads for feed and most of feedreader can block advertising. Do u know? :-)
I'd love to be in on the first round as FeedBurner revenue has dropped dramatically on my feed.
@Dominic - if you use our tools to create and manage your newsletters from your feed, you can also leverage AdSense for feeds in the email service
@Steve O. OK, I see. Yes I mixed it up then.
Will these ads show up if your feed is on an iGoogle home page? I have thousands of RSS subscribers that use my feed there, and FAN ads don't show up for them.
Sign Me Up! I'd love to have this service!
Selected Publisher..:) Thats bad..:) we are also waiting for transferring feedburner account to google account. :) Add ad sense in feed :)
Great idea, I will have to give it a shot
This is great
I'm SO glad to learn that this is finally going to happen. YAY Feedburner!
This is indeed a good news for small time bloggers and web-authors like myself. Generating revenues through contextual ads inside my site's feed would be swell.
I had one question though. Is there any limitation to who might join ? I mean do I have to have a pre defined minimum amount of subscribers to show the ads in my feed? Or will owning an adsense account do the job?
@Naser - owning an AdSense account will do the job. Like most features in ad AdSense, it will be rolled out across the publisher base. Our goal is to get it out to everyone as soon as possible.
Everyone thought RSS feeds were the answer to getting your content without ads, but now look what has happened.
The advertisers have trumped the feed readers. Really, if the ads are contextually relevant, this should be a good thing to allow bloggers to monetize their feed traffic.
It should also be a good thing for adwords advertisers who are trying to reach an especially tech-savvy crowd.
Vi Wickam
Zello Partners
http://www.zello.us
Get Your Local Business Online!
Would enjoy being part of this test. Count me in!
I was wondering why Google hadn't cashed in on feeds yet! It's about time and it's a great idea.
I can't wait to see what it looks like in the reader. Now I'm really glad I chose feedburner :)
I think this article should have more clarity interms of explaining how to place Ads in to your feeds.
Would really appreciate being in the first round. I have to host giveaways to get them to come visit the site so I can get some pageviews.
How long is it going to be before all publishers can get in?
Interesting. Looking forward to seeing it in action
