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June 01, 2007
It's True-gle!
Unlike the rumor that FeedBurner is nearly code-complete on a multiplayer Wii edition, the blog posts, phone calls and conjecture about our future as part of the Google family tree are now officially true.
FeedBurner has been acquired by Google. The local weather forecast calls for general euphoria with intermittent periods of off-the-rails delight.
This is one of those posts in which there's so much to say that it's difficult to know where to begin. We want to start off by highlighting the whys, wherefores, and whatnots for our publishers. FeedBurner has always been a publisher-centric company. We built the company around a central theme and hypothesis that distributed media present publishers with immense opportunities as well as spiraling complexity.
The vision is straightforward: publishers who successfully promote distribution and measure consumption will be in a position to derive more value (aka make more money, gain more influence, etc.) from media distribution. Feeds present a simple and ubiquitous opportunity for publishers to embrace distributed media, but content distribution standards without metrics, publicity tools, and monetization engines are ultimately of little value to individuals and organizations whose businesses depend on an ability to maximize and measure reach.
There is so much alignment between how we think about publisher services and how Google has executed around publisher services, that we'll try to pick just a few specific areas that we believe are the most compelling reasons for working together:
Back when we released the now oh-so-popular FeedCount chicklet in 2005, FeedBurner co-founder Matt Shobe said in a blog post here that "This is how it all starts. First, a little counter with digits whizzing past…next thing you know it's all bubble cars and floating cities as far as the eye can see." We still smile at that line, mostly because it's funny, but also because it's so easy to get ahead of ourselves and extrapolate from the abstract "these synergies make sense" to "enormous benefits will accrue to all interested parties." The fact is that there is an immense amount of work to do in order to a) continue to provide our customers with the best feed analytics, b) begin to provide a more comprehensive 360-degree view of audience and reach, and c) enable publishers to most efficiently determine the best ways to distribute and monetize their content.
We like our chances. We are confident that we are going to be a part of the company that can best deliver the most comprehensive suite of services to publishers. We are confident that we're going to continue to have fun and innovate for customers as rapidly as possible. We are confident and hopeful that you'll look at your feed dashboard soon and say to yourself "Well, *that* was a good idea!"
We suspect several of you may have questions, we can see your hands waving out there, and fortunately, some of these questions are answered in this FAQ. Also, you can and should contact us with any additional questions. All of your favorite FeedBurning services will remain totally accessible during the integration.
Back to it.
Comments
Congrats to the entire FeedBurner team (and to Google)!
Awesome. You guys deserve it, you've done a great job. Please do what you can to prevent the rise of an omnipotent Googlezon though, ok?
The awesomeness of this cannot be measured. Congrats! :)
Couldn't happen to a nicer bunch of folks. I meant Google. Who did you think I meant? Aren't they the real winners here?
Oh okay, congratulations to the FeedBurner team too!
Way to go! I'm really looking forward to seeing how this all shakes out. It seems like as a publisher having all of Google's ad sales team behind FeedBurner will mean a little extra cash in my pocket at the end of each month. I'm excited to see where you guys go from here!
Great! congrats
This is great! I've been a Feedburner user for a long time, and I'd been thinking that Blogger's feed features need lot of help. This sounds like a very good way to get those much-needed features.
Incidentally, I've also been a Blogger user long before Google acquired /them/. The way Google is joining up with all the services I've been using and loving seems so perfect.
All the best to you and the Feedburner team, Dick. Was it true that you thought about going the other way but decided Windows Live FeedBurner didn't sound as good as Google FeedSense (Beta)?
Wishing you all well in this and new endeavors. Congratulations!
Congratulations! This is very good news! Good for FeedBurner, good for Google, good for users!
Was it all the Somewhat Frank love? ;)
Congrats FeedBurner on representing the Windy City so well!
Way to go Feedburner -- what comes after the chicklet tab?
Nice work guys! Congrats!
Great news for the Feedburner team as well as us publishers that use the service. Kudos!
Great news, congrats guys!
I am really happy for You all :)
Say hello to Steve ;)
Cheers
Congrats! How long until full Blogger integration?
Congrats to my friends at FeedBurner... now as I noted on my post, is it FeedOogle or GooBurner? :)
congrats guys!
Thank goodness! This has been two years too long in the making. Couldn't be more excited to have you guys on board! (pssst - do I still have to keep paying you every month? :) )
Great when can we get feedburner inside blogger, and also waiting to see feedburner statistics inside google analytics :)
Nice! Don't forget about us now that you have graduated to "Googlezon"... you still need clients to serve up all those feeds and ads :)
Congrats to both parties!
About two years ago I had a virtual encounter with Dick over a potential name/brand collision... the way he handled the situation was amazing. What a guy - he may have forgotten that, but I never will!
Well done guys, a great step!
congrats :)
Congratulation! I love Feedburner!
Congratulations. I cannot wait to see how Google leverages the technology created by Feedburner. I'm hoping for slightly more advanced RSS tracking and e-mail subscription options.
Goodbye, FeedBurner. I'm sorry to see you go. I expect this domain to redirect to Google Analytics a year and a half from now.
Fan dam tastic! Congrats!
I have to join the chorus and offer my congrats... Great job, everyone! Nice to see some love for Chicago-based companies! :)
Cool Beans!
I use Blogger, a bunch of Google aps and I think you guys are terrific.
So: good combo!
As a telecommuting research analyst whose tiny think tank just got bought by a big-timer, I know how exciting it can be.
Lary Crews
Rational Thought
Florida
Congrats, guys--way to represent Chicago!!
Hearty and heartfelt congratulations to you all. I know how hard you guys have been working behind the scenes there, and I'm thrilled that this has all paid off for you. Look forward to learning what the next steps are going to be.
Congrats guys! What's the new name, Googleburner? :) Cheers!
Gooooooooooooooooo GooBurner! Congrats, guys. Thanks for providing great RSS tools.
Paraphrasing press release:
FeedBurner's technology and talented team are a great addition to [the collective]. The terms of the acquisition are confidential, and the deal is officially closed. Resistance is futile.
Congrats!
I think I'm going to do a happy dance.
When I dream tonight, I'm going to dream about connecting my new (beta?) Google Analytics tools to my Feedburner account.
Many congratulations to everyone! Looking forward to more great things happening with RSS.
and they said there's no money in blogging....
Good luck with Google!
good job and congratualtions
Congratulations!
One question ... will you still give away cool stickers? ;-)
Cheers!
Mark Turner
This is an intelligent move for the both of you.
How did you come to be approached by Google?
Is it just me that doesnt see the positive in this announcement?
I have posted messages on all my feeds today and will be removing Feedburner from my sites over the weekend.
I might be the first....but I wont be the last!
Awesome! Congrats, and work on getting those subscriber stats in with Google Analytics somehow ASAP, would you? Thanks :-)
Congratulations to you and your team!
Congratulations! You'll have fun at Google. I guarantee it!
Congratulations!
Congratulations!
Man...I was just going to approach you Dick about being and advisor to the company I co-founded, I suppose you won't have much time for that kind of thing now. I've been reading Ask The Wizard for awhile now - it's very helpful.
Congrats people...keep up the great work!
Nice going! Continued success.
Congrats guys, you have provided one of the best web services out their and one of the most fundermental as well. Be proud that you are now part of the google family and you can expand on your dreams as well as getting even more users/customers.
I have loved the way you made it so easy to use. Good luck for the future and be glad that you've now been taken over by the internet's super power
Congratulations, Dick & Team!
Great, I am agree about Google analytics, it would be an incredible tool.
Keep Working Hard boys,
Congrats!
Congratulations guys! Yes, Feedburner stats on Google Analytics please.
Well deserved! Enjoy the sweet taste of victory!
Alex
Yay! Congratulations and welcome! I'm really excited that Feedburner is joining Google. :)
Does this mean I can get a vinyl sticker for my laptop now?
Anyway..... congrats...
Well done. Congrats to all.
Interesting deal - exciting for users like us - with some caveats from a business perspective. Have written more here: http://sku.typepad.com/omedia/2007/06/please_google_d.html
Congrats Feedburner!
I'm glad Googlezon picked you up instead of the competition. ;-)
Keep up the great work!
PS
Does that mean we finally get ads in our feeds? (as in everyone)
Congratulations to the entire Feedburner Team and to Google.
Congratulations, I look forward to getting additional analytical tools to improve our feeds and monetize them with new opportunities.
Congratulations to the FeedBurner team!
Ohh no google will take over the world one day :(...now they got access to all our blogs rss subscribers and traffic information...oh well anyways you guys did a excellent job for a unique idea and congrats for that.
Congrats! Will blog on my news mains. All the best wishes to Google and Feedburner...Gr8 going!
Well done guys, congrats!
Congrats to the entire FeedBurner team (and to Google, too) from the Nosy Joes... :-)
Congratulations!!!! :)
Congratulations.
Congrats Feedburner!
Its Great to see another great tool join Google!
Grats! Hopefully we'll be seeing even more features coming out soon!
cool.cool.cool.
Expected, wished and realized! Everybody will benefit from this. A perfect synergy. Keep up the good work guys.
No matter whether you are Feedburner or Goolgeburner, just keep the feed work for us.
Thanks so much for your great feed's tool!
Wow. Planet Google. Good luck!
I don't know much about this kind of Big Deal, but hope that Dick keeps writing the copy for Feedburner. That's the best part.
Just as I sit down this morning to adjust some feed settings in my account, I happen upon this news.
Congrats!
This is another re-assuring detail that I've committed to the best feed stats service.
Congratulations.
What a great excuse to try my first post (and get my 8-track player fixed; note to self)
Dick, Steve, Eric, Matt, google congratulations (is there a bigger number? Zoogle?). You're a superb team, I couldn't be happier for you. Chicago needed a win, and it wasn't gonna be the Cubs. It has been awesome to watch you grow from the sidelines. You guys are smart mothers, and an inspriation to all FIFA gamers.
Take time to enjoy it. Then, light sabres ready. There's danger in those cloud cities. Remember Lando Calrissian's lame excuse when Darth came to dinner: "I'm sorry, buddy, he showed up just before you did. And the new interface .. Yes, he stole it from Apple but it's Vista's time. He says he can help us with advertising too. I want to be a publisher, Han. Can't you understand that?
Party on.
Congratz feedburner !! Hope to see more features.
Outstanding news, guys. Couldn't have happened to better people! Can't wait to see what's next!
Congrats ))
Fantastic! I'm so happy for you, and for your family. This is a great moment, and I hope it lasts forever.
OUTSTANDING!
Congrats Feedburner! This was the perfect marriage of two companies. This can't get any better. I am happy that now VOIP Guide can deliver lot more to 4000 subscriber subscribed to my blog through google' innovative platform in future.
Just great - go on like that. Google rulz
Congrats Google Feed....
We expect same level of service in future...
Dick & Team -- way to go!
Congratulations from TheSailingChannel. You've been instrumental in building our audience. Every time we've touched a new technology, it seems to get Googleized--hopefully for the better.
good news, congratz to both
Well, this is cool. I look forward to integrating AdWords and AdSense into feeds and measuring the results more easily in Google Analytics! This acquisition makes total sense. Congrats!
I'm a bit concerned that Google might mess up your service. I had a bad experience when Google transitioned Blogger over to their infrastructure, and am concerned that the same thing may happen when they do so with Feedburner.
Saweeeeet! Way to go folks!
Bravo, have been a HUGE FAN of your product and team. ..onward with the revolution, great move google, have fun....eo
Congrats... Great news
Congratulations to Steve and the Team!! :)
One of the first users
Congratulations! Given Google's very high standards, its an affirmation that you're one of the best.
Can someone please do a quick calculation on how much money I would have made if I had accepted that job offer all those years ago?
Good God, congrats to you guys. Well deserved!
- Scott
This is great for all parties
Really relly good! i will be waiting for new combined function..
Congratulations. You've built something fantastic and deserve your success. (And: Yay Chicago!)
Congrats to your team. I am expecting more innovations with Google's financial power.
Well done guys, you'll fit in perfectly with the set of great tools that Google provides!
Isn't this the new American Dream?
Create a superior product, sell it for a huge profit, and repeat. Good job.
Congratulations.
Big, Big News! I saw this on CNN MONEY Friday, and Celebrated like it was acutally my radio show that won the big buy out! lol... Congrats and like i told everyone else... it's like we just got "Plugged in the Matrix"!! :)
Congrats to you guys!!!!
They translate the FeedBurner for Portuguese (PT-BR).
PS: I am looking job.
=)
Felicitaciones a Feedburner y Google por este acuerdo que seguro potenciara sus respectivos servicios. 2 Grandes compañias que se unen, solo pueden augurarnos grandes cosas.
Man right when something gets good Google buys it. Hopefully your product doesn't get as hosed as Urchin did.
Twizzlers and party hats for everyone! Huge congratulations to all of you for making this good idea into a viable business. Best of luck in the coming weeks/months, and good wishes for speedy feet towards the next great adventure.
You guys couldn't have joined a better company
Congratulations. This is a testament to the power of a valuable service delivered with flair, elegance and beauty.
Congrats yet again. I hope google will aquire my company one day ;-)
OK, I don't have a clue to what's going on, But I'm happy for anyone's success great job feedburner & Google. I was just trying to make money, excuse me for being a lil slow.
I've never heard of feedburner before today. Now can someone email me back and tell me how I can make some cash? How much do I have to pay to play?
Thanks,
Doris L.
FeeeeeeeeeeeeeeeedBurner rocks!
Way to go guys! Isn't it everyone's dream to be part of the Google collective?
Another cookie in Google choco-bag!!
Congrates Feedburner Team (now Google Team).
I am happy that FeedBurner is now with Google, I have begun to use my account :)
Bye
Congrats guys! Feedburner and google are a perfect match, imho.
Congratulations! Have loved Feed Burner from the start...and ofcourse a Google fan ! You both will make a great team ! Way To Go !
Many many congratulations to all of you! You worked very hard over the years and you most certainly earned and deserve it. Way to go! :)
Shine on,
Aaron
May I add, somewhat belatedly, to the chorus of congratulations, Dick and all at Feedburner!
The Feedburner team deserve this success. Of all the vaunted Web 2.0 services, I've always thought of Feedburner as the most user-orientated - you listen to your users, you respond, you adapt, you innovate.
Sure, for many new ventures luck plays a part, but providing what the market needs in a way that is flexible, efficient and cost-effective for both supplier and customer is never going to be a losing proposition, and Feedburner have rightly won out, big time.
The synergies with Google are very clear. Well done, again. I mean that - even though I'm a picky hard to please consumer / usability focussed type, I think you're a 5 star operation! You lot really deserve it. Google are bigger than you but I really hope that some of that remarkable winning Feedburner attitude and spirit will rub off on Team Google.
Congratulations guys!!!
FeedBurner congratulations to all of your team members! You guys deserved it.
Congratulations for the very fast and efficient growth!
I am the founder of Blogging Leads, and also the owner of the QuickBooks accounting website http://www.giovannibusco.com, and I wonder if you promote websites as well as blogs.
Please let me know at:530-692-8218.
Many Thanks,
Giovanni Busco, CB
Congratulations to Google and to Feedburner Team!
Have nice day !
Congrats guys! You have always been the best for me.
Congratulations everyone. This is exciting news for a great company. I am sure your services will continue to grow and remain great.
Great news, though I'm a bit behind on the congrats.
I can't help but be a bit skeptical ... how long will it be before you are actually integrated with Google? Seriously. Dodgeball, JotSpot, MeasureMap all seem to have only the Google name but nothing to really show for all that power they are now under.
Good luck though!
Guys, I'm made up for you. Proof positive that hard work and talent pays off!
congrats this is great
Congratulations!
Excellent news guys. Massive congratulations - I hope everything works out well for you all.
Wow! Congratulations. If anyone deserves it, you do.
Congratulations!
Hope to see more Improvements, Cheers!!!
Well done. Congratulations!
Congratulations!
Have been a FB user for a while and right from the beginning it was obvious that FB was a neat idea, at exactly the right time. It is not any wonder such a neat widget has got acquired; FB is also a clear example of how to develop a small widget that provides such exceptional value
Congrats and have fun at Googleplex
NS
Congratulation!!!
I hope FeedBurner will become even better now!
Congratulations from the
Big Island of Hawaii!!
Best regards to you, Dick, (and co-workers). What a tremendous accomplishment!
WOW, Congratulation..
That was great milestone. You guys simply deserve that.
I hope that FB will deliver the same services (even some more and better) through out all its life..
Congrats! Feedburner team
congrats guys :)
Congratulations to the FeedBurner-Team from Germany. We hope that the feeburner will be improved much more than it is right now ;o)
best regards
Congratulations! A Big Giant like Google acquiring your company is certainly Not good news, but GREAT News!
Thanks for the excellent service FeedBurner, the Flame is burning Bright and Strong for you. Well Done!
This is a wonderful move. Is feedburner going to be included with google webmaster/analytics?
Has Google ever done anything creative other than their search features? Everything else is just bought out.
Not that I have anything against Google (They give us great stuff) It would be nice to think you could have something independant of Google - well, I guess we did for a while.
I guess if you are happy, then Congrats it is.
