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Subaru: the truly green automaker

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It is rare that I mention green and cars in a positive light given the huge amount of emissions private vehicles produce--and the planet-damaging sprawl the overplanning for them engenders--but in the case I will make the rare exception and praise.

That goes to Japanese-owned carmaker Subaru. Not because it is a leader in bleeding-edge technology like hybrids, or that it makes tiny gas-miserly vehicles like its larger competitors, though its vehicles are very fuel efficient through using advanced proven technology.

Instead Subaru gets the accolade because they have built a low-environmental-footprint plant in Indiana that it is proudly advertising on TV that is a far cry from the creaking and wheezing factories belonging to the dying Big 3. And because their cars and compact SUVs, such as the popular Outbacks and Foresters are so well made they last near-forever (300K-400K is not uncommon)--which means less resources needed to build new and to repair existing ones.

Long-lasting vehicles are an environmental virtue. Anyone who has worked at or toured a car factory or for that matter a steel mill or aluminum plant knows and can appreciate just how much energy: electricity, coal/coke that goes into making vehicles and sees and senses the resulting pollutants from the entire auto-building process. That also goes for the trains and trucks that haul the materials, finished products to the dealers, and the vehicles back for scrapping.

The Subaru dealerships are truly dedicated to keeping the vehicles going as are their owners. Their higher-than-average pricetags encourages you to do just that. Then again, a used Subaru beats most other similar new vehicles hands down in reliability, longevity, and ROI.

There's also another benefit: fanatical customer loyalty. Subarus have 'built-in CRM'. Once you own one you never want to drive another make.

I can testify to the above. I own a secondhand 2001 Subaru Forester that I've driven everywhere from Vancouver Island logging roads to equally cratered Staten Island residential streets, swerving around both bears and bearish pedestrians with ease. It has just over 150,000 miles, which means it has easily 150,000 or more to go. The all-wheel-drive makes even New York City parking a no-brainer and takes the edge off coping with icy hilly roads like through the Poconos in Pennsylvania. It isn't coincidence that Vermont and New Hampshire have long been Subaru country.

The key to keeping Subarus or any other vehicle truly green is minimizing the mileage-killing start-and-stop commuting trips as well as regular maintenance including tune-ups. I work from home and when I have to travel to a large city or airport I take the bus, train, or park-and-ride at a commuter rail station. This also keeps my rolling investment free of damage, thereby extending its lifespan and value.

--BR

Greening The Data Center

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Data centers: data warehouse appliances and servers are the 'boilers' of the information revolution. They enable almost every business process from administration to customer service, decisioning, design/engineering, distribution, manufacturing, marketing/sales, and support. They also require a lot of electricity for operations and cooling to keep these units functional and to limit failures.

Carbon dioxide (CO2), carbon monoxide, nitrogen dioxide, ozone, sulfur dioxide, and particulate matter are the key harmful compounds and materials released when burning fossil fuels such as for electric power generation. Gartner reports that data centers account for almost a quarter of global CO2 emissions from information and communications technology, placing it on a par with the aviation industry.

Teradata, which makes data warehousing appliances and solutions, has devised, deployed, and is putting together technologies that reduce energy demand and emissions and which cut the size of building footprint. Among them:

* New cabinet designs that permit more efficient cooling

Intel multi-core processors that permit more computing power with the same amount of energy

* On tap for late 2010/late 2011are new solid-state drives that are much more efficient than traditional electromechanical magnetic tape-drive units

Emerson Network Power has put together ten ways to get more out of data centers with fewer resources. Here are just a few examples:

* A relatively small investment in precision air conditioning and backup power 

* Increasing data densities thanks to new cooling architectures can enable densities notably higher than average data center densities at a fraction of the cost of building a new facility

* Deploying economizers can be used to allow outside cool air to complement data center cooling systems and provide 'free cooling' during colder months

Take a look at these solutions and advice. What do you have to lose: other than high electric bills, wasted resources, and bad air?

--BR
 

Goodbye, GM, Chrysler, Hello Green Alternatives

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I live in a part of North America that is dependent on the auto industry and I am seeing it break down around me. 

Every day it seems the local media has a story on another layoff, if not of the Big 3 but of the many hundreds of firms that supply them. Every day it appears that one more factory has a For Sale or For Lease sign up. Every day one more track in the local railroad yard is taken up by a string of empty auto-rack railcars.

So I am not without sympathy to the families, indeed neighbors who are being hurt by what is happening in that industry.

Yet at the same time I have no pity for the companies themselves, Chrysler and especially GM. And should they end up in the scrap heap so be it. They the espousers of 'planned obsolescence': that philosophy of producing crap, gas-guzzling, air-killing products (I used to own a Dodge Intrepid, 'nough said) are now obsolete.

GM deserves such a fate and more. The tech 'evil empires' are benign when compared with this outfit. In 1949 GM, along with Firestone (now Bridgestone) and what is now Chevron were convicted of conspiring to rip up clean, efficient, electric streetcar lines and replace them with polluting, traffic-prone, and less attractive buses. GM handicapped the market for its now-sold Electro-Motive division that produced (and still does, under its present owners) fine, rugged diesel railroad locomotives that was largely responsible for displacing the romantic if comparatively inefficient and very labor-intensive steam engines. GM's locomotives continue to growl away on freight and passenger trains long after similar-vintage bus, car, and truck counterparts had become scrap metal; its designs are being used in ultramodern commuter rail and freight engines.

The growth in the auto industry, aided by taxpayer-financed roads, led to the near destruction of the rail and transit industries, and the demise of those jobs. But back then it was called 'progress'...

There is now a coming of minds to a solution to the dilemma of putting highly-skilled people back to work and at the same time cleaning up our air and relieving congested highways: investing in the green alternatives of high-speed rail and getting moving on telework. While green vehicles are nice they eat up much more land than rail or fiber optics: land that is used to replenish oxygen and water supplies, and to grow food on.

California is getting into the act by passing its high-speed rail measure. My sources tell me that has sparked renewed interest in the Pacific Northwest, which has, under the branding Amtrak Cascades, a nascent intercity rail network supported by Oregon, Washington, and the province of British Columbia. The premiers of Ontario--which has been especially hard hit because Canada's auto industry is centered there--and Quebec have been pressuring the Canadian government for high-speed rail. Bombardier, which built the now de-bugged Acela trains, has plants, conveniently enough, in both provinces. California, the Pacific Northwest, and Ontario and Quebec plan to power their trains eventually with mostly non-carbon-emiting energy: hydro, nuclear, solar, and wind. Ontario has a couple of nuclear power stations near the proposed right of way, where today's VIA Rail intercity passenger trains 'speed' by at no more than 95 mph on regular railroad tracks that are shared by freight trains.

And one can be sure that should the California plan progress to the stage where bids will be going out that the savvy manufacturers will promise to locate assembly plants there. Just as Siemens had done when orders began pouring in for its light rail cars from across the Western US and Canada; it was ironically, Edmonton, Alberta, the province's capital and the so-called center of the Canadian oil industry, that kicked off the light rail boom when its first line opened in April 1978.

The other part of the equation is telework (including conferencing or 'telepresence). For no matter how good high-speed rail systems and mass transit networks are and can be they cannot substitute for the many commuting trips and intercity business travel that are now taken by car and air.

The Telework Coalition has been invited by the Province of Ontario to make a submission to its pre-budget consultation. The organization plans to make some policy recommendations aimed at encouraging virtual work which too would put people to work, such as those at embattled tech firm Nortel that is headquartered there.

The pieces supporting telework is already there. What is needed is putting them together. On Thursday Nov.20, IEX is sponsoring a TMC Webinar on this topic. I'll be moderating the session, and I encourage anyone who is interested in telework to register, take part, and ask questions.

--BR

America voted 'green'

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Last Tuesday a majority of Americans 'voted green'. They voted for, and the Electoral College is duty-bound to select Senator Barack Obama as President, whose platform contained an extensive list of green energy and employment initiatives, along with funding for Amtrak and mass transit along with highway improvements. 

President-Elect Obama appears to be strong believer in technology, and has promised to place resources in R&D and in rural broadband. There is every reason to believe that of all the policy stances produced that he will deliver on this one, because technology delivered for him. He and his team successfully used advanced communications and marketing technology to create, mobilize, and bring on home one of the most successful grassroots-based election campaigns in modern times.

President-Elect Obama wants action on climate change but he also is seeking energy security, which according to an editorial in The (Toronto) Star may mean accepting Canada's 'dirty oil' from the Alberta tar sands in exchange for Canada adopting his tougher emissions policies.

(One wonders just how 'filthy' Alberta tar sands-derived oil really is: from source to refinery compared to shipping 'cleaner' crude from the Middle East on diesel-burning and pollutant-spewing tankers. Answers, please)

Americans also, in a majority of cases, approved ballot initiatives to finance mass transit, including new and expanded bus and rail systems and high-speed intercity rail. The American Public Transit Association reports that voters in 16 states approved 23 out of 32 transit-related ballot measures, or 72 percent, that authorize up to $75 billion in spending.

Examples include:

* A $10 billion bond issue to construct the first phase of a $45 billion high-speed rail line that will eventually stretch from San Diego to San Francisco, Calif. The project will require matching federal and private matching funds

* $40 billion in local transit and highway improvements in Los Angeles including light rail and rapid transit extensions, including at long last, links to LAX, to Santa Monica, and between the separate rail lines in downtown L.A

* A diesel commuter rail line in Sonoma and Marin counties north of San Francisco 

* A $4.3 billion rail rapid transit line in Honolulu

* Proposition 1, a half-cent sales tax increase to supply nearly $18 billion in new and expanded light rail lines and improved commuter rail and bus in the Puget Sound (Seattle/Bellevue/Everett/Tacoma) region 

The news was not all good.  Kansas City voters rejected funding for a new 14-mile light rail system while St. Louis elector rejected a sales tax increase to continue financing its rail, bus, and paratransit network. This last one is a head-shaker: the St. Louis region's transit system is a star performer: its MetroLink LRT has imaginatively used existing railroad rights-of-way (including a downtown tunnel) to cost-effectively connect the metro region.

What makes these votes all the more significant even with the setbacks, are the overriding concerns over the economy and the ability of taxpayers to finance transit expansion. There are already growing reports of transit cutbacks. 

Yet it is important to remember that keeping transit going represents a sound investment because it provides mobility for people who can no longer afford to keep the number of cars they do, or cars altogether, and that it provides good, clean, and green employment at a time when we need jobs, economic infusion, and take action on climate change.

--BR

 

The Green Side of Ontario's Proposed Handheld Device Law

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There is an interesting side to the Province of Ontario's just tabled legislation that would restrict using handheld devices while driving: a provision that would allow informal carpools.

The bill is actually called the 'Countering Distracted Driving and Promoting Green Transportation Act of 2008'. The Ministry of Transportation says it will, if passed (that's assured-the ruling Ontario Liberal party has a majority) update the Public Vehicles Act that will promote carpooling in Ontario by removing the barriers and red tape associated with forming carpools. This will include amending the definition of a carpool vehicle to recognize informal, irregular carpools that operate between municipalities for purposes other than just home-to-work and work-to-home trips. 

The big benefit here is that these informal carpools will be able to use the province's small but growing network of HOV lanes. Ontario also has many carpooling lots located just off its 400-series expressways.

Also, if you're in a carpool and you're driving you can ask someone else to take the calls for you...

--BR


New Green Solar Flashlight Available

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Not only is it important for people to begin taking responsibility for the environment by going 'green', it's also important to make use of alternative energy sources to further sustainability and reduce costs.

One product, Hybrid Solar Lite, a super bright LED flashlight, is making it possible to have a flashlight handy whenever you need it that will work and that doesn't require
expensive bulbs or batteries which can pollute landfills and water supplies.
 
The Hybrid Solar Lite generates "a great amount of light using the least amount of effort" thanks to a super bright lifetime LED with 40 lumens of light (equal 1 Watt of power). 
 
The flashlight is also environmentally safe and solar powered and can hold its charge for years because it generates power from the sun and stores it for later use in a NiMh capacitor.
 
Because it includes a monosilicon solar panel, the solar power is also continuously rechargeable, so users will never have to worry about a dead flashlight at times when they need it the most.
 
If this wasn't great enough, the flashlight is also able to float and is water proof to depths of 80 feet.
 
For a discount on the product use the promo code "Blog08" at checkout.
 
Also check out the company's other products HERE.

Here's How To Make Airports Really Green...

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I applaud the airports for taking steps to use less energy, generate fewer emissions, and recycle more, as reported in a USA Today story last week that I had perused while at ITEXPO West.

Yet if these facilities, and their airline masters truly want to go green they should:

* Invest in European-styled electric high-speed rail links to replace short-haul flights. 

A Hydro-Quebec report published in 2006 revealed that such air travel can release as much as 340 grams of CO2 per passenger-kilometre as compared with zero for a passenger in a high-speed electric train, powered from hydroelectric dams. In contrast, long-haul flights, for which there is no competition (other than the ultraclean choice of conferencing) release as little as 102 grams.

Short haul flights also eat up runway space, whose expansion chews up life-giving greenspace. More runway wear-and-tear also means more pollution-adding construction and maintenance.

*Shift access to mass transit and shared-ride away from private vehicles. Invest in rapid transit and subsidize off-site airport buses to transit centers, like existing commuter rail/bus stations near where users live. Pay for this by hiking parking fees to discourage single occupancy vehicle access.

Green Ideas Overheard At ITEXPO West

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Several ideas/observations overheard at ITEXPO West last week in Los Angeles...

1. Get rid of the ethanol subsidy 

Ethanol production--from grains as opposed to biowaste--is being criticized for generating more pollution than it solves through processing and transportation.

Kind of like LEED buildings being erected in car-oriented office parks, gouged out of what had been environmentally-beneficial fields, wetlands, forests...

2. Go nuclear, like France has done. Get away from coal, heavy oil, natural gas, hydro...

There is some logic here. The big question with nuclear is what to do with the spent fuel. Those costs must be factored into the price.

Then again, compared with bird-killing tailing ponds from tar sands production, blowing up mountaintops and gouging craters for coal, the refining process for oil and natural gas, damming up rivers for hydro...

3. Invest in electric high-speed rail, again like France

Makes sense. Electric rail transportation emits far fewer total emissions than driving and flying and requires much less greenspace. 

Air and road travel have long had free rides--including on the environment--thanks to enormous direct and indirect subsidies that had put private rail passenger transportation out of business. 

The transportation picture, and the environment and energy, not to mention urban development, would have looked much different, had there been a true free market competitive level playing field between modes.

To redress this balance there needs to be heavy government investment--like which was made on the Interstates and in airports that had nearly eliminated passenger and urban rail.

There is a high-speed rail vote going to the California electors this fall. There are also other transit funding measures on or will likely be on the ballot (a future entry in the Green Blog will look at them but this article in the July issue of the transit trade magazine Metro gives a good primer. 

3. Look at shale and other oil sources

There is nothing evil about oil per se from any source, but the final costs from them must include all the direct and indirect environmental expenses incurred.
Anything less is a subsidy...

Going Green To L-A...To ITEXPO West

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The headline above sounds like an oxymoron, given that Los Angeles has for 60 years come to represent everything brown and ugly as opposed green and bright in the environment. For "L-A" was the first city--and far from the last--to buy into the 1930s urbanist vision of dispersed sprawling communities linked by car-occupied freeways, popularized at the 1939 World's Fair in New York City.
 
The car and the wide, fast roads to accommodate it represented individual freedom, the escape from dirty, fetid cities into fresh countryside and wide open spaces, once the province of farmers and the elite. Unfortunately like most visions it overlooked the consequences, like smog, which began to be inflicted by cars on Los Angeles as early as the late 1940s, and traffic congestion that has proven to be impossible to build out of.
 
There is a plaque in the Los Angeles Union Passenger Terminal, (also known as Union Station used by Amtrak and the Metrolink commuter rail that discusses the deliberate freewayization of Los Angeles that destroyed what was the world's greatest mass transit network, the  Pacific Electric interurbans or 'Red Cars'. This figured as a subplot in the hit animated/real action comedy film 'Who Framed Roger Rabbit?'  The city also had an extensive narrow gauge urban streetcar system, which shared tracks with the Red Cars with inside rails for the trolleys.
 
Since the early 1990s "L-A" has been pouring money if by fits and starts into returning the 'Red Cars' now known as light rail transit or LRT, plus in subways, commuter rail, and bus rapid transit that have proven popular especially with high gas prices. Thanks to this investment you can get around without a car, to places like Hollywood, Pasadena, and Long Beach. The Los Angeles County MTA's site will show you how. There is a new 'Red Car' line being built to the south west of the Los Angeles convention center that will reach Culver City by 2010 and eventually Santa Monica.
 
At the same time "L-A" has become the hub of a slowish but attractive, convenient, frequent, reliable, and affordable intercity rail and bus network that connects it with Santa Barbara, San Diego, the San Joaquin Valley (Bakersfield, Fresno, Stockton, Sacramento) and the San Francisco Bay area. Amtrak, the State of California, and bus partners have teamed up to provide a coordinated network known as Amtrak California.
 
LAX doesn't have a rail link, through there are bus shuttle connections to the Green Line light rail that in turn connects with the Blue Line for the downtown. Instead it offers excellent shared-ride shuttle vans from the terminals plus transit buses via frequent connections to an off-site transit station. So yes, you don't need to drive there either. "L-A" is also gradually returning to walkable, cycle-friendly downtowns and neighborhoods.
 
ITEXPO West is taking place at the Los Angeles Convention Center, which is in the downtown and not far from the subway and LRT/'Red Car' lines. ITEXPO West has exhibits along with sessions that can help you go green such as through teleworking and to employ technologies that use less energy. An excellent Show Guide via TMC President and Group Editor-in-Chief Rich Tehrani's blog will help you navigate the event.

At ITEXPO West there is also an opportunity to win a Toyota Prius hybrid: a worthwhile vehicle to own for no matter how good mass transit and alternatives like teleworking are, there will always be a big place and need for private cars. The key (literally) is to minimize their environmental footprint by hybrid and pure electric technologies and by unclogging the roads through transit and teleworking so that driving can truly be fast, convenient, and free.
Related Entries: America voted 'green' - Nov 11, 2008 To go green, avoid greenfields for offices and homes - Jul 28, 2008 Telework: the ultimate green commute - Jul 14, 2008 Land Rover Unveils Green Concept - Jan 14, 2008 Honda Stays on Green Message in Detroit - Jan 14, 2008 Eco One - Sep 02, 2007 Al Gore’s Green Tips - Aug 27, 2007 Polycom - Aug 20, 2007 BMW Hydrogen 7 - Aug 19, 2007 Green Technology Conference - Aug 16, 2007

Travel Green: Free Yourself From the Labor of Driving

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This Labor Day weekend, literally walk the walk on going green, and keep the car at home or at least minimize its use. Here are some ideas:

--Walk, cycle, and yes, take transit (even the lowly bus) to local parks, historical sites, shopping, attractions, and to special events in your community. It is amazing how much more you see and experience, especially with your family, when you're freed from 'looking out for the other guy'.

--Consider taking the train, bus or ferry as a foot passenger (s) to out-of-town destinations that have attractions that are easy to get to on foot. 

Many 'commuter rail' networks and 'commuter buses' have excellent weekend service; there are often connecting local buses and/or taxi service to downtowns/activity centers.

Some of my favorite, and transit accessible communities with weekend commuter rail/bus are, in no particular order:

* Rockport, MA (Quaint fishing/artist village in northeast suburban Boston, MBTA commuter rail from North Station)

* Woods Hole, MA (Walkable village, home of the oceanographic institute, buses from Boston with ferries to Martha's Vineyard)

* Provincetown, MA (famed, loud, proud, historic, beach tourist and fishing town with direct summer ferry service from Boston, plus buses via Hyannis)

* Burlington, VT (Vermont's largest city, great downtown, train ride plus ferries across Lake Champlain, Amtrak and Greyhound from New York, Greyhound from Boston over the gorgeous I-89 north west of Concord, NH)

* Cold Spring, NY (Quaint community, onetime military arsenal town that lies across the Hudson from West Point, Metro North from Grand Central Terminal, New York City--the train ride alone is worth it)

* Watch Hill Beach, Fire Island, NY (Long Island Rail Road to Patchogue, ferry to Fire Island--inquire about beach packages--Watch Hill is the nicest and the quietest of the barrier beaches)

* Ocean Grove, NJ (NJ Transit commuter rail to Asbury Park, short cab ride or walk into town. Ocean Grove is a quaint, and dry, family community founded by the Methodist Church)

* Old Unionville, Ontario [near Toronto] (TTC subway to Finch then York Region Transit. Old Unionville is a quaint Victorian village set in sprawlburbia)

--Or better yet, stay at home. Turn off electronics, hang loose in your back yard, and spent time with your family, loved ones, or chill without the distractions and the stress.

Have a great weekend!

"Just go out for a breath of air/And you'll be ready for Medicare"--Tom Lehrer

The Canadian Medical Association released a literally devastating report earlier this month titled: "No Breathing Room: National Illness Costs of Air Pollution" that bears out the brilliance, prescience, and unfortunate timelessness of Mr. Lehrer's musical satire.

The contents should make you gasp, think about saving energy, think again about locating in car-oriented 'greenfields' no matter 'green' the buildings are, ...and consider instead strategies like teleworking and situating offices and homes in higher-density, walkable, transit-accessible, and healthier truly green communities.

Among the key and very disturbing data:

* In 2008, 21,000 Canadians will die from the effects of air pollution. While most of these deaths will be due to chronic exposure over a number of years, 2,682 will be the result of acute short term exposure

* By 2031, almost 90,000 people will have died from the acute effects of air pollution. The number of deaths due to long-term exposure to air pollution will be 710,000

* The number of premature deaths associated with chronic exposure to air pollution is expected to rise 83 percent between 2008 and 2031

* In 2008, almost 11,000 hospital admissions will result from exposure to air pollution

By 2031, close to 18,000 people will be admitted because of air pollution: a 62 percent increase during that period

* Over 92,000 emergency department visits associated with air pollution exposure are expected in 2008 increasing to nearly 152,000 by 2031

* It is estimated that there will be over 620,000 doctor's office visits in 2008 because of air pollution. This total is expected to rise to over 940,000 visits in 2031 if air quality does not improve.

With these impacts there are huge pricetags: The economic costs: healthcare expenses, loss of productivity and destruction of quality of life resulting from air pollution will top $8 billion in 2008. By 2031, they will have accumulated to over $250 billion.

The numbers get uglier when translated to the US by multiplying by 10 to reflect Canada's smaller population. US employers can apply on top of that about 70 percent of the healthcare losses to their bottom lines given Canada's taxpayer-supported medical systems. 

So who is the key culprit of air pollution, and the resulting medical visits and deaths? Look no further than your parking lot.

Private vehicles account for over 60 percent of air pollution from transportation sources, and a significant share of total emissions.

To illustrate, a report published by Hydro-Quebec, the province's electric utility, compared greenhouse gases from different transportation modes. A single-occupant--and most commuting trips are just that despite futile efforts to get people to carpool--SUV pumps out 405 grams per passenger-kilometre while a compact car releases 214 grams per passenger-km.

In contrast, even a half-full diesel bus spews out 56 grams. An electric light rail or subway car is responsible for much less, even zero if the electricity is derived solely from renewable sources such as hydroelectric dams, solar, and wind.

These reports understate the emissions because they do not take into account the pollution created from road construction and maintenance, and from delays caused by the work, no matter how fuel efficient some vehicles may be.

The heavier cars and truck are the more road capacity and wear-and-tear on pavement and surfaces they incur, requiring more trucks and equipment to repair this infrastructure. Rail vehicles, because they have a lower friction coefficient that cuts energy demand, causes less wear-and-tear, and delays are more easily managed because trains operate in a controlled environment.

There is another set of health kickers: one that makes locating in 'greenfield' commercial and housing developments deadly, no matter how 'LEEDing edge' they are in energy consumption...and these are accident rates and lifestyle illnesses and deaths resulting from car-oriented sprawl.

* A research review by the Ontario College of Family Physicians demonstrated that suburban areas have a higher incidence of cardiovascular and lung diseases including asthma in children, cancer, obesity, diabetes, traffic injuries and deaths.

The report concluded that air pollution, gridlock, traffic accidents, lack of physical activity, and negative social impacts such as road rage lead to a variety of these health problems

* A study in The American Journal of Health Promotion and the American Journal of Public Health reported that Americans living in sprawling developments are 6 lbs heavier and are at greater risk for diabetes, heart disease and high blood pressure

* The nonprofit group Smartrisk reported in 2006 that motor vehicle collisions were the second most costly source of injuries in Ontario, at more than $1.1 billion

* Todd Litman, of the Victoria Transport Policy Institute reported that the number of traffic fatalities were 26.3 per 100,000 people in the most sprawled cities as compared with just 5.6 per 100,000 in the least sprawled metropolitan areas

Such data makes the decision to locate even green office buildings in sprawl, surrounded by acres of free parking even more unsustainable healthwise as well as for other environmental plus energy and traffic congestion reasons. 

A brilliant recent article in The Montreal Gazette pointed out this contradiction between green PR and environmental reality, which the less charitable brand as 'greenwash'. 

The story cited as one example Bell Canada's new campus-- the first new project in Montreal to follow green building LEED principles...

...which is located in a traffic hotspot, in a remote communitywise part of the city and a long way from the famed Metro underground and expanding commuter rail network...and has plenty of parking: 2,050 spaces or 1 for every 2 employees. Even though private vehicles generate 1/3 of the province's greenhouse gases.

"That's not so green," wrote Henry Aubin about the Bell project. "To get serious about global warming means building real estate projects that are not so dependent on car travel." 

The same goes for getting serious about improving our health and controlling healthcare costs...

 

SoundBite's Sensible 'Coupons On Demand'

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SoundBite Communications has a 'greensmart' solution that saves trees, which convert CO2 to oxygen among other life-providing benefits, which is reminding consumers or businesses of coupons or other rewards they are entitled to by receiving the coupon or reminder through e-mail, text messages or an automated phone call. 

By simply showing the text message, the reward could be activated at their next purchase. If someone doesn't want the promotional offer, they simply delete it. It doesn't get any easier than that, and all while reducing the consumption of paper.

Those savings are significant. According to SoundBite's PR, one tree can make almost 17 reams of paper, with a significant portion of it ending up as direct mail or bills. The billing industry discovered that by switching to online billing, a household can save 6.6. pounds of paper a year. If 20 percent of households switched to electronic bills and payments, almost 2 million trees would be saved each year, along with a reduction of over 100 million pounds of paper. 

Domestically in 2006 alone, direct mail volume grew by 1.4 billion pieces, to a total of more than 213 billion pieces of direct mail a year (USPS 2006 Annual Report). With one tree creating 8,333 sheets of paper, converting direct mail coupons to mobile coupons can save thousands of trees. 

The green benefits do not stop there. Avoiding printing unwanted coupons saves the emissions and other environmental losses incurred by making, printing, transporting, and delivering (and returning/disposing/recycling) these ducats.