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May 28, 2008
Yahoo Rolls Out Search Index Update
If you're seeing a shift in your Yahoo rankings, you're not alone. Yahoo has announced that it is rolling out updates to its search index.
Writing on the Yahoo Search blog, Priyank Garg and Sharad Verma said, "We'll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days, but expect the update will be completed soon. As you know, throughout this process you may see some ranking changes and page shuffling in the index."
Have you noticed a difference? The last time website owners noticed a difference in Yahoo was the middle of April. Let us know what you're seeing in the comments.
Posted by Nathania Johnson on May 28, 2008 10:34 AM
Comments
Xurxo May 29, 2008 10:30 PM
For the most part we haven't seen anything too drastic except for a slight increase in CPC across a few client accounts.
From what we can tell the increase in CPC might be originating from algorithmic adjustments as you mentioned, but also from changes to Yahoo's minimum bids in April.
Some advertisers that are affected by these changes are likely compensating by increasing bids in order to maintain their positions causing CPCs to rise in certain verticals.