blog.pmarca.com

I have received more than three emails from Zune buyers who are upset about Woot dropping the price of the Zune by $20 one month after it went on sale the first time. After reading every one of these emails, or at least scanning their subject lines, I have some observations and conclusions.

First, I need to make a better effort to hide my email address.

Second, I am sure that we are making the correct decision to lower the price of the 30GB Zune from $149.99 to $129.99. This confidence is based on more than the holy doctrine of corporate infallibility. The Zune is a breakthrough product, and we have the chance to “ride the lightning†and “shoot the curl†this holiday season, not to mention “kill the messenger†and “rock the voteâ€, further enabling us to “pay the rent†and “keep the lights onâ€. It benefits both Woot and every Zune user (but especially Woot) to drag as many new victims as possible into the Zune “dungeonâ€. We strongly believe that misery loves company this holiday season.

Third, being in technology for 1+ years, give or take a year, I can attest to the fact that the technology road is bumpy. There is always some idiot changing lanes without signaling, and the potholes never seem to get fixed. If you always wait for the next price cut or to buy the new improved model, you’ll never buy any technology product. I mean, why should you? Truth is, you don’t really need any of this junk. We’re afraid you’ll catch on to that fact and overpaid frauds like me will have to go back into fields like telemarketing and burrito construction. Fortunately, most of you continue to languish in a consumerist stupor, wallets spread wide for us to plunder as we please. The bad news for us is that if you buy products from companies that support them well, you will receive years of useful and satisfying service. But we’re hoping you’ll buy from Woot instead.

Third-and-a-half, even though we are making the right decision to lower the price of the Zune, and even though the technology road is, like, this total Deathrace 2000-type scene, we need to do a better job taking care of our early Zune customers, at least until we find a private security firm we can afford. For some reason, our early customers trusted us. We must live up to that trust with our actions in moments like these, lest you turn off the money spigot that maintains our decadent lifestyles. These peacock-egg omelets and mink-lined Jacuzzis don’t pay for themselves, you know.

Therefore, we have decided to offer every Woot customer who purchased a Zune from us on August 22, 2007... a $10 Woot credit towards any Woot order of $40 or more... We make this decision with every confidence that most of you will never want any of the crap we sell anyway.

We want to convincingly pretend to do the right thing for our valued Zune customers. We’d apologize for disappointing some of you, but we long ago lost the capacity for sincere remorse. We will continue to do our best to trick you into having high expectations of Woot.

It's Californian ground squirrel versus rattlesnake in a potentially lethal showdown. But the squirrel has a secret weapon that until now has remained invisible to the human eye.

The ground squirrel heats up its tail then waves it in the snake's face - a form of harassment that confuses the rattler, which has an infrared sensing organ for detecting small mammals.

This defensive tactic remained invisible to biologists until they looked at the animals through an infrared video camera. Now they believe that many other animals might be using infrared weaponry to ward off potential predators.

Young California ground squirrels (Spermophilus beecheyi) are easy prey for snakes, so protective adults harass the predators while puffing up their tails and wagging them.

Graduate student Aaron Rundus and his supervisor Donald Owings of the University of California, Davis, wondered how this might affect the snakes’ interaction with the adult squirrels. So he borrowed a $35,000 infrared camera from another scientist and spied on squirrel-snake stand-offs.

He saw the adults’ tails heat up, presumably due to increased blood flow, when they were warning rattlers away – making the squirrel appear larger to the snake’s infrared organ.

Confronted with a gopher snake, which has no infrared sensory organ, the squirrels wagged their tails but didn’t bother to warm them up first.

Tests with robotic squirrels confirmed that a warmed squirrel tail made rattlesnakes more likely to act defensively, say Rundus and Owings.

The squirrels themselves do not see in infrared, so they cannot see another squirrel's tail heating up. But the snakes can, proving that the squirrels have evolved a specific way to deter rattlesnakes.

The airplane is the size of a jet fighter, powered by a turboprop engine, able to fly at 300 mph and reach 50,000 feet. It's outfitted with infrared, laser and radar targeting, and with a ton and a half of guided bombs and missiles.

The Reaper is loaded, but there's no one on board. Its pilot, as it bombs targets in Iraq, will sit at a video console 7,000 miles away in Nevada.

The arrival of these outsized U.S. "hunter-killer" drones, in aviation history's first robot attack squadron, will be a watershed moment even in an Iraq that has seen too many innovative ways to hunt and kill.

That moment, one the Air Force will likely low-key, is expected "soon," says the regional U.S. air commander. How soon? "We're still working that," Lt. Gen. Gary North said in an interview. ...

The MQ-9 Reaper, when compared with the 1995-vintage Predator, represents a major evolution of the unmanned aerial vehicle, or UAV.

At five tons gross weight, the Reaper is four times heavier than the Predator. Its size — 36 feet long, with a 66-foot wingspan — is comparable to the profile of the Air Force's workhorse A-10 attack plane. It can fly twice as fast and twice as high as the Predator. Most significantly, it carries many more weapons.

While the Predator is armed with two Hellfire missiles, the Reaper can carry 14 of the air-to-ground weapons — or four Hellfires and two 500-pound bombs.

"It's not a recon squadron," Col. Joe Guasella, operations chief for the Central Command's air component, said of the Reapers. "It's an attack squadron, with a lot more kinetic ability."

"Kinetic" — Pentagon argot for destructive power — is what the Air Force had in mind when it christened its newest robot plane with a name associated with death.

"The name Reaper captures the lethal nature of this new weapon system," Gen. T. Michael Moseley, Air Force chief of staff, said in announcing the name last September. ...

The Reaper is expected to be flown as the Predator is — by a two-member team of pilot and sensor operator who work at computer control stations and video screens that display what the UAV "sees." Teams at Balad, housed in a hangar beside the runways, perform the takeoffs and landings, and similar teams at Nevada's Creech Air Force Base, linked to the aircraft via satellite, take over for the long hours of overflying the Iraqi landscape.