... new strategies are needed to solve big problems and we're not thinking big enough yet.
Here's how it happened.
Bill Gates tells the story in a Time magazine article about "Creative Capitalism":
"a few years ago I was sitting in a bar with Bono, and frankly, I thought he was a little nuts. It was late, we'd had a few drinks, and Bono was all fired up over a scheme to get companies to help tackle global poverty and disease. He kept dialing the private numbers of top executives and thrusting his cell phone at me to hear their sleepy yet enthusiastic replies."
As a result, today I bought an Espresso Truffle from Starbucks and a nickel went towards AIDS initiatives in Africa. Just a nickel? Why not give the whole 5 bucks away Mr. "Generous-on all occasions hypocrite consumerism sucker yuppie boy"?
AND... because strong, generous businesses are a missing component in our global puzzle. Why? Because they have the money to change my city's future and my world's health through what they do with their money (since they have MUCH of it). The literal fate of millions depends on what they do with their money.
But companies are greedy right? The rich are getting richer. Yep.
So that money needs to be released.
Hold on!
Portions?
Don't they know there are starving children????
Those greedy b*#*#*ds!
Check out these verses in 2Cor: 9
Now he who supplies seed to the sower and bread for food will also supply and increase your store of seed and will enlarge the harvest of your righteousness. You will be made rich in every way so that you can be generous on every occasion, and through us your generosity will result in thanksgiving to God.
I want companies to make money so that they will have seed to give to sowers... like ME like YOU... and in doing so... they will prosper. I want them to know that I'll buy their things when they are generous and give. I want them to pay people a generous salary so WE can be personally generous on all occasions. THIS is a fully working, healthy, economic strategy. THIS is a wonderful, doable system of prosperity. In economics... do you know what happens when people stop investing in each other (spending)? Depressions.
The only enemy of this strategy is greed (played out as selfishness) and fear (played out as close-handedness). It can choke out the whole thing like a weed. Unfortunately, our economy (as I wrote about a while ago) is currently based on a cycle of greed and fear. So we'll need to change that... won't we.
As we intentionally sow/spend with companies that are intentionally generous... they will be motivated to continue because they'll see profit AND benefit. I went to Starbucks today looking for Red gifts to give for Christmas. I only found Red Christmas drinks. This tells me that this is a test.Can they survive... AND give?
Sound familiar?
I'm faced with this scenario every time an offering is taken.
Giving is always the right answer.
I plan on telling companies that are Big Thinking, generous and strategic, that they should press on and be generous on every occasion. Think about the chain reaction that could happen if companies were exceedingly generous? And all we need to do it make smart choices.











