SAMUEL ADAMS GOES BIG
one. If they can keep it from coming across like a mediocre tripel, which most of the big wheat beers I've had remind me of, then I'll be impressed.
one. If they can keep it from coming across like a mediocre tripel, which most of the big wheat beers I've had remind me of, then I'll be impressed.
Two craft beer originators have finally completed the merger of their operations to create a new company called the Craft Brewers Alliance, Inc. Widmer Brothers Brewing Company out of Portland, Oregon, and Redhook Ale Brewery from Woodinville, Washington, will continue joint operations under the new moniker with a headquarters in Portland and management offices in Woodinville. The new company will continue to be traded on NASDAQ under the symbol HOOK.
Redhook CEO, David Mickelson, and Craft Brands Alliance (the sales & marketing arm of the newly-formed company) president, Terry Michaelson, will serve in the capacity of co-CEOs for the new company. Former Widmer Brothers co-founder, Curt Widmer, will become the company's board chairman. The merger creates what is very possibly the 2nd largest U.S. craft beer brewer, behind The Boston Beer Company. The new brewer is set to produce a combined 20.1 million gallons per year, while the Sierra Nevada Brewing Company produced 19.8 million gallons in 2006. Without 2007 data, it's a close call for the "true" 2nd largest company in terms of production.
While shareholders from each company will end up holding about 50% of the outstanding shares in the combined company, it's interesting to note that Anheuser-Busch will remain a distribution partner with the new company. What impact an InBev buy-out of Anheuser-Busch will have on this partnership, if any, is anyone's guess.
From an emailed notice from Samuel Adams -
As a loyal supporter and fan of our beer, we wanted to get in touch with you about an announcement that we made yesterday. We have announced a cautious, voluntary product recall of some bottles of Samuel Adams. While there is no problem with our beer, we believe a small proportion of bottles from our outside glass supplier could contain some small bits of glass.
The bottles we've identified as being possibly affected are from one glass plant of the five that we get our bottles from. The issue affects less than 25% of our bottled beer and of that amount, we believe far less than 1% of the bottles we're recalling are actually affected. We have no reports of any injury from our drinkers related to this issue. But because the safety of our drinkers is of paramount concern to us, we are being cautious and issuing the recall for all bottles from this glass plant.
But not to worry, this doesn't mean that you have to stop drinking Samuel Adams! All draft beer is perfectly fine and most of our bottled beer is not in these possibly affected bottles. It's easy to spot the bottles we're recalling: they are all embossed to say "N35" at the base of the bottle below the label (see photo on web site). We are working with our wholesalers and retailers to ensure that the affected bottles are removed from stores quickly.
We wanted to be sure that our loyal Sam fans are aware of the problem and know that we are doing everything we can to address this situation quickly. We are disappointed that because of these bottles supplied to us, we didn't live up to your expectations as a loyal Sam Adams drinker. We believe that we are taking all the right steps to ensure that the bottled Samuel Adams beer out there meets our quality standards and your expectations. If you have any questions about the recall, we created a special web site and a toll-free number 1-888-674-5159 to answer your questions.
As always, we appreciate your support.
Cheers,
Andrew & Bert
I received another email from my pal Dave (behind me in the photo to the left) yesterday evening describing his latest beer discovery. Some of you may recall Dave from a previous "guest" article. Dave is discovering the wonders of better beer, slowly but surely. He is also all about trying new styles and broadening and stretching his palate. This email, for example, recounts Dave's encounter with two Anheuser-Busch brews - Winter's Bourbon Cask Ale and Shock Top Belgian White (mysteriously missing from the A-B website - sorry). As it turns out, Dave knew he was buying an A-B beer in the Bourbon Cask Ale (based on my recent review), but he was duped by the Shock Top (formally known as Spring Heat Spiced Wheat - a Spring seasonal release). A-B's marketing department successfully created the beer equivalent of a Trojan horse in this one - slipping it's way into Dave's home completely undetected. A macro beer posing as a micro. Read how it all went down in Dave's own words below. I'll interject a few comments along the way, in italics.
So the other beer I sampled sounded interesting on the end of the box. Said it was a Belgian White...a Belgian Style Wheat Ale...had won the 2006 Gold Medal and 2007 Bronze medal at the North American Beer awards. Not knowing anything about the integrity of an award from this organization, I thought "What the hell...it won an award from someone!" Now first let me give the owners of Red top some props. The owner, who is an older guy and admitted Coors Light drinker, said "have you had that?' I replied "No" He explained to me that I need to drink it from a glass and that I need to pour all but a bit into the glass. Then I needed to turn the bottle on it's side and roll the bottle a bit, then top the glass off with that last little bit. Said it was a wheat ale and the wheat settled at the bottom...blah blah blah (this recommendation is on the bottle label - it's not so much the wheat in the beer, per se, although some residual wheat particles may be present. Unfiltered wheat ales often have a sediment layer at the bottom of the bottle that contains some grain particles as well as yeast. To A-B's credit, this beer actually does appear to be unfiltered). Now I know my friendly owners probably had not ever even tried this beer. They are willing to buy anyhting from a distributor and see how it sells. They don't know much about beer, but I respect that they will buy "John Boys Crazy Ass Summertime Blonde Beach Hooter Ale" even if they have never heard of it, just on the possibility a customer might like it. Anyway, at least he took the time to listen to the distributor, read the bottle, buy the beer, and talk to his customer.You are viewing a mobilized version of this site...
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