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Showing posts with label Redhook. Show all posts
Showing posts with label Redhook. Show all posts

Thursday, October 02, 2008

REDHOOK GOES BLACK

Redhook Double Black StoutWOODINVILLE, Wash. – After hearing numerous requests from craft beer drinkers across the country, Redhook Ale Brewery (Nasdaq: HOOK) will reintroduce the cult classic craft brew Double Black Stout for a limited time.

Originally created by the brewery in 1995, Redhook stopped producing Double Black Stout in 2000 and craft beer enthusiasts have been reminiscing about it ever since. This fan favorite is coming back as a limited release and will be available nationwide beginning the first week of November 2008 through February 2009, or until supplies run out.

For eight years now, Double Black Stout fans across the country have clamored for its return. We decided to go one step farther and use it to launch an entire series of limited releases,” said Doug MacNair , brew master for Redhook Ale Brewery. “By giving Double Black another chance to shine, we’re raising a glass to our craft beer heritage – and we think our loyal drinkers will be very happy with the result.”

Double Black Stout is a smooth, imperial stout enhanced by the addition of rich, flavorful coffee and dark malts to create a big, roasted flavor. Redhook brewers recommend pairing the strongly malted beer with grilled beef or dark chocolate and strawberries to enhance its decadent undertones. The beer can be found at specialty food stores and beer markets for $4.99 SRP per 22 oz bottle.

Following Double Black Stout, Redhook will introduce three additional limited release beers in 2009. Developed by Redhook’s expert brewers, the unique craft beers will be different than anything the brewery has created in the past. The next limited release will hit shelves in March 2009.


I'm told that Redhook is throwing a proper party for the occasion at its brewery in Woodinville , Wash. on Oct. 8 from 4 p.m. – 8 p.m. Along with live music and food, they’ll be serving $2 Double Black Stout pints. beerphilosopher.com readers are, of course, invited. M some of you lucky dogs are closer to Washington than I am. I'd like to bre. If you attend, send photos and I'll pot 'em here! For more information on Double Black Stout or any of the Redhook beers, visit the website.

Wednesday, September 03, 2008

REDHOOK LATE HARVEST AUTUMN ALE ALL DRESSED UP FOR FALL

Redhook Ale Brewery's Late Harvest Autumn Ale is back on store shelves, or soon will be, throughout the West Coast. Late Harvest, their Fall seasonal brew, is sporting a brand new label and bottle design too. Very nice. Here is the press release that came along with the samples.

Look for this one at your local retailer as a nice ALEternative to the array of Oktoberfest lagers being released this month.


WOODINVILLE, Wash. – August 25, 2008 – Looking ahead to cooler weather and falling leaves, Redhook Ale Brewery will soon release its Late Harvest Autumn Ale, set to be on store shelves across the country August through October. With new packaging this year that continues to feature classic fall iconography including an owl and a full moon, Late Harvest will be available for the first time throughout the West Coast.

Redhook seasonal craft beers are carefully blended to tie a robust, full flavor with a particular time of year. Late Harvest pairs perfectly with the crispness of autumn thanks to its rich complexity of specialty malts,” said Doug MacNair , brew master for Redhook Ale Brewery. “With our expanded distribution on the West Coast, craft beer fans across the country can look forward to this seasonal beer every year.”


With a roasted malt aroma, this chestnut colored brew will warm up any chilly evening. Distinct flavors cater to the craft beer lover, with two varieties of hops and four carefully selected grains, great for toasting the season alongside a grilled burger or other tailgate cuisine. Late Harvest is available in 12 oz. bottles and on draft nationwide.


www.redhook.com

Tuesday, July 22, 2008

BEER AND FOOTBALL - The Makings of a Party!

Redhook Fantasy Football!The folks at Redhook Ale Brewery seem to be all geeked up about fantasy football. To prove it, they're going to help some lucky fantasy players/beer lovers celebrate the upcoming fantasy football draft day in true craft beer fashion with the Ultimate Fantasy Football Draft Day Party Sweepstakes! Here's an excerpt from the press release describing what the lucky winners will receive:


A beer and sports lover’s dream, this $500 sweepstakes prize kit includes a Redhook Toolbox Fridge to keep brews and pint glasses (and tempers) cool. An Ultra Series Flip Video Camcorder allows players to document the debauchery on the sly and use the footage for blackmail as necessary. A 54’ by 36’ Draft Day Board offers color coded player names for easy pickin’ and stickin’ if teams are tired of putting sticky notes on their bulletin boards.

Along with the Redhook fridge, Flip Video Camcorder and the Draft Day Board, winners will receive:

- A “Fantasy Football League Winner” Redhook t-shirt for the champ
- A “whiner” hat for the sorest loser (or baldest guy) in the league
- Eight Redhook branded pint glasses, t-shirts and coasters

Not too shabby, huh? In addition to the prize package above that will go to three winners (winners chosen on August 8th), Redhook has set up a useful "virtual insult library" at www.RedhookFantasyFootball.com to help you shape up your trash-talkin' game, send e-cards to friends or sworn fantasy football enemies, post video clips and more.

“With fantasy football season fast approaching, we thought it was a great time to combine two things guys love: great beer and talking about football,” said Erin Crum , brand manager for Redhook Ale Brewery. “We created this draft day contest and Web site just for you, fantasy football player, as a way to redeem yourself after your number-one pick blows out a knee in pre-season and you fumble all those snaps playing a friendly game of touch football.”

Fun stuff. The contest begins today, July 22nd and runs through August 8th, 2008 at www.RedhookFantasyFootball.com.

Wednesday, July 02, 2008

Widhook, Redmer ... a New Craft Brewers Alliance is Born

Two craft beer originators have finally completed the merger of their operations to create a new company called the Craft Brewers Alliance, Inc. Widmer Brothers Brewing Company out of Portland, Oregon, and Redhook Ale Brewery from Woodinville, Washington, will continue joint operations under the new moniker with a headquarters in Portland and management offices in Woodinville. The new company will continue to be traded on NASDAQ under the symbol HOOK.

Redhook CEO, David Mickelson, and Craft Brands Alliance (the sales & marketing arm of the newly-formed company) president, Terry Michaelson, will serve in the capacity of co-CEOs for the new company. Former Widmer Brothers co-founder, Curt Widmer, will become the company's board chairman. The merger creates what is very possibly the 2nd largest U.S. craft beer brewer, behind The Boston Beer Company. The new brewer is set to produce a combined 20.1 million gallons per year, while the Sierra Nevada Brewing Company produced 19.8 million gallons in 2006. Without 2007 data, it's a close call for the "true" 2nd largest company in terms of production.

While shareholders from each company will end up holding about 50% of the outstanding shares in the combined company, it's interesting to note that Anheuser-Busch will remain a distribution partner with the new company. What impact an InBev buy-out of Anheuser-Busch will have on this partnership, if any, is anyone's guess.

Thursday, June 26, 2008

Redhook Long Hammer IPA Gets a New Look

Redhook Long Hammer IPAWOODINVILLE, Wash. – June 26, 2008 – Redhook Ale Brewery today announced new packaging for its Long Hammer IPA, the nation’s number-one selling India Pale Ale. With a smooth, clean finish, Long Hammer IPA embraces the traditional strong hop profile, while remaining approachable and easy to drink.

“With our rich history in the Pacific Northwest and a long-standing commitment to consistently high quality craft brews, our fans have come to expect a lot from Redhook,” said Doug MacNair, brew master for Redhook Ale Brewery.


“We’ve worked hard to perfect the art of crafting an ideal IPA every beer drinker can appreciate. We’ve mastered the technique of dry-hopping Long Hammer with Cascade hops at the end of our brewing process to impart a wonderful aroma without creating an overpowering taste.”


Long Hammer’s approachability is reflected in the new packaging, scheduled to hit store shelves in late July and early August. The new look is bright, bold and clean and will continue to focus on the iconic hammer emblem. Redhook Long Hammer IPA is available in 22 oz. bottles in select states, as well as in 12 oz. bottles and on draft nationwide.


In addition to Long Hammer IPA, packaging for the other Redhook craft beer varieties will be redesigned as well, appearing on shelves late summer.


About Redhook Ale Brewery, Inc.


A leading independent brewer, Redhook Ale Brewery has been at the forefront of the domestic craft brewing segment since the company’s formation in 1981. Redhook brews eight styles of craft beer, including: Long Hammer IPA (the number one IPA in the country), Redhook ESB, Redhook Blonde Ale, Blackhook Porter, and seasonal offerings Copperhook Spring Ale, Sunrye Summer Ale, Late Harvest Autumn Ale and Winterhook Winter Ale. All beer is brewed exclusively in its company-owned breweries – one in the Seattle suburb of Woodinville , Wash. , and the other in Portsmouth , N.H. Redhook’s specialty beers are available in both draft and bottles and are distributed nationally through a network of wholesale distributors. For more information, visit www.redhook.com.
 


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