CNBC SPECIAL TO TAKE YOU INSIDE ANHEUSER-BUSCH
I was contacted by the folks at NBC Universal today about an upcoming special premiering on the CNBC network this Thursday night, July 17th at 9PM & 12AM ET entitled, "American Originals: Budweiser." The report is touted as a one-hour, all-access look at "this family-owned business and its fight for independence," according to the press release accompanying the email. I can only assume this special report was produced prior to the announcement this last Sunday that the InBev buyout was approved by the A-B board and the storied St. Louis company is no longer "independent" (subject to regulator approval, of course)?
The press release also mentions that the special will address the fact that Anheuser-Busch has been "losing market share to microbreweries." I'll be curious to see how this subject is handled and just what manner of spin might be applied there. The oddest part of the release states that "the company is seeing a devastating trend in the 21st century - people just aren't drinking as much beer." I was a little puzzled by this one. I haven't studied the statistics, admittedly, but I'm just not buying it. People may not be drinking as much Anheuser-Busch beer, but this is a qualitatively different thing than ascribing the same trend to beer in general. Anyway, it'll be interesting to see how these subjects are handled and how the craft beer industry is portrayed in the report.
If you're curious to see what the report is all about, you can also catch a re-airing of the broadcast on Sunday, July 20th at 10PM ET, Sunday, July 27th at 12AM ET and Monday, July 28th at 9PM and 12AM ET. Or you can always DVR it, like me! For more information on the special report, click on the link above or visit insidebudweiser.cnbc.com.
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3 COMMENTS! ADD YOURS!:
Young drinkers are drinking "alco-pop" - unhopped beer that is carbon filtered to strip out everything except the alcohol, then flavorings and sugar are added.
http://en.wikipedia.org/wiki/Alcopop
Thanks for the comment, justabrewer. If the point of the statement in the press release was that A-B faces a financial dilemma due to decreased beer consumption, it would seem that the trend toward "alcopop" among the younger demographic would be offset by the rather extensive line of Bacardi "alcopop" beverages in the A-B portfolio - http://www.anheuser-busch.com/BeerVerified.html
If A-B wasn't in the "alcopop" business, and this wasn't a reason for the decrease in traditional beer consumption, I wouldn't find the statement so odd.
Hi - I believe the show is talking about the increase in consumption of spirits and wine affecting beer's market share. Love the site.
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