Search Engine Optimization (SEO): Improve Your Website's Search Engine Rankings
"Jill performs search engine optimization on our site and keeps our ratings high with Google and other search engines.
When potential clients search for topics relating to the services we offer, we always come up in the top five search engine results.
In a market where internet search engines seems to be the primary tool through which people locate service providers, these high search engine ratings are invaluable.
- D. French
Outreach & Volunteer Coordinator
Dunshee House
Seattle
Search Engine Optimization is crucial to achieving online success. I enjoy having long term relationships with my website clients, and am therefore committed to working on optimizing your website after the initial website design is completed. (If your website was not created by Aldebaran Web Design, the availability of this service will depend on current workload conditions.)
Drive Traffic To Your Website Using Search Engine Optimization (SEO)
What is Search Engine Optimization and How Long Does it Take?
Search Engine Optimization (SEO) is an iterative process that includes cycles of competitive research, website changes, waiting for the search engine spiders to crawl the website, evaluating the resulting rankings, and making more changes. SEO is not a one-time effort, rather SEO is done on a continuous basis. To ensure your website gets visitors, Search Engine Optimization (SEO) should be performed for at least several months. SEO results don't happen overnight.
How Will Your Customers Find Your Website?
Potential customers find your website on the Internet by typing keywords (like "website design seattle") into a search engine. Search engines often find millions of websites that contain the keywords. In order for clients to find your website among the millions returned by search engines, you need to rank somewhere in the first few dozen. How do small businesses get high search engine rankings? By hiring an SEO specialist to perform Search Engine Optimization(SEO) on their websites.
What's the difference between SEO and Pay-Per-Click?
There are two main ways to generate traffic to your website using search engines: organic search engine optimization (SEO) and pay-per-click advertising. "Organic" means the search engine rankings were generated naturally by the search engine's own ranking algorithm. This is in contrast to paying money to the search engine company to have high rankings in the "sponsored links" area. To read more, follow this link to a great article entitled "Organic SEO or Pay-Per-Click Advertising - Which Should You Choose?". The SEO article notes that many searchers know the difference between paid and organic (unpaid) search engine results, and report they trust the unpaid results more. The article found that people are six times more likely to click on the organic unpaid search engine results! The message: Organic SEO efforts may be more cost effective than pay-per-click ads. (I also have had a horrible experience with pay-per-click ads on Citysearch...and I would never have known I was being scammed by them if I didn't look carefully at my own website tracking info.)
How Many Search Engines Exist?
There are three major search engines: Google™, Yahoo!™ and MSN™ who hold 60%, 22% and 12% of the search engine market respectively (data from Hitwise.com). Although all three search engines try to find websites that match the entered keywords, they all use different algorithms, or rules to rank websites.
How Good is Your SEO?
I've done SEO on my own website so let's take a look at my own website's search engine ranking for the words "website design Seattle" on Google™, Yahoo!™ and MSN™. Aldebaran Website Design's ranking is #4 on Google™, #1 on Yahoo!™ and #13 on MSN™ (these fluctuate over time - just staying in the top ten of Google is a constant challenge!).
You can see that SEO works because these are fantastic search engine rankings, especially when you consider that there are over 5 million websites that are indexed that have the words "website design Seattle" used somewhere on their pages - and that my competition consists of other website designers who are experts in search engine optimization (SEO). Remember, these are not paid rankings , these are natural (organic) rankings from my own search engine optimization (SEO) efforts and the search engine's algorithm.
The secret to SEO: How did does a website get such good search engine rankings?
It wasn't because I paid for them, rather it was due to SEO effort: a combination of website architecture, content, inbound links, and patience:
Webpage content should be designed around keywords that have been selected based on your business and your clients. Keyword choice should be based on solid SEO research, not guesswork.
Your website content, including "keyword density" must be better than your competition, but still readable to your human audience. SEO is for software algorithms, but your website is primarily for humans ...don't forget this - strike a balance.
There are many high quality, relevant websites that link to your website. SEO involves creating legitimate inbound links to your website.
Can SEO Make My Website #1?
While no ethical website designer who offers SEO can promise a specific SEO ranking, I am confident I can help improve your current website's search engine rankings, leading more customers to your website and to your small business.
Google™ is a trademark of Google, Inc.
Yahoo!™ is a trademark of Yahoo!, Inc.
MSN™ is a trademark of MSN, Inc.
Jill@AldebaranWebDesign.com 206.523.6560
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by Aldebaran Website Design, Seattle WA
Site Last Modified: September 18, 2008
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