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Meet the author:
Jill Olkoski

Jill has a MA in Clinical Psychology, a BS in Computer Science, and a BS in Mechanical Engineering.

She currently owns Aldebaran Web Design in Seattle WA and enjoys educating her clients on topics related to small business website design.

In Jill's previous life, she spent 17 years in the engineering and quality organizations of a Fortune 100 tech company.

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Why You Shouldn’t Force Customers To Log Into Your Online Store

August 11th, 2008

This is topic covers one of the things that annoys me the most when I’m shopping online. I recently had a particularly frustrating purchasing experience with Ticketmaster that I wanted to share. This example will help explain why I’m so against forcing online shoppers to create a login account before they can purchase something from your online store.

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Static vs Dynamic Pages: Understanding the Differences

June 27th, 2008

I’ve found myself explaining this to my clients, with varying degrees of success, so I thought a really well-written blog article might help. This article will attempt to explain the difference between static web pages and dynamic web pages, and why your particular website might have one or the other or even both.

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Is Your Website Really Secure?

June 9th, 2008

If you’re like me, you do quite of a bit online activities that utilize secure websites. Shopping on online stores, banking, and investing all require a secure connection between your browser and the website you are sending your private information to.

But how often do you notice whether the little padlock in the upper right hand corner of your browser is actually there? This article serves as a reminder to always, always, always check.

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Should Your Online Store Be Charging Tax On Shipping And Handling?

June 2nd, 2008

A client of mine recently hired a bookkeeper to do her state and local taxes and was surprised to find out that she should be collecting sales tax on shipping and handling.

I wanted to write this article to provide help for other online retailers who may be asking the same question, because the answer was a bit hard to find.

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Conversion Rate: How Much Traffic Does It Take To Make A Sale?

May 12th, 2008

Many of my website clients, after watching their website traffic statistics, are dismayed to see many people coming to their website leaving after only visiting one page (this is called the “bounce rate“).

They also often see visitors who may look around at several pages and then decide to leave without purchasing anything.

They even see people who were very close to a purchase. Visitors who after adding items to a shopping cart and starting the check out process, left before completing the purchase ( this is called “shopping cart abandonment“). While all of these visitor activities are normal and expected, what’s often surprising to my client is how often they happen.

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Washington Destination-Based Sales Tax and Online Stores

May 11th, 2008

If you’re a Washington state business and you ship/deliver goods within Washington state, you need to collect sales tax based on the destination starting in July 2008. This is very different from the current way we do it, which is based on whether the business is based in Washington. It’s quite confusing, and I don’t have it all sorted out, but will be updating this article as I learn more.

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Shopping Cart Abandonment - What it is and how to avoid it

April 23rd, 2008

Shopping cart abandonment is a visitor behavior and a metric that every online store owner should be aware of and actively tracking. It happens when a potential customer puts an item in their shopping cart, but fails to complete the purchase process. Studies I’ve listed in this article quote shopping cart abandonment rates of 60% - 80%. Knowing what your rate is, and what you can do to improve it is vital to the well-being and success of your online store.

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How To Know If You’re Ready To Manage An Online Store - It’s not for everyone

April 19th, 2008

You’re thinking of launching an online store to sell your products or services. You’re wondering if you’ve got what it takes to be successful in this rapidly changing online arena. You’re wondering how much time it will take and what it will cost. You’re wondering if you’re smart enough. This article hopes to help you answer some of these questions before you invest in an online store.

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Buying a Geotrust SSL Certificate From DreamHost

March 30th, 2008

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I can’t tell you how happy I was the day that DreamHost, my favorite website hosting company, started selling SSL certificates. Especially since these SSL certificates were from Geotrust, a very reputable secure certificate provider. Here’s a quick tutorial that walks you through the process on how to purchase and configure the DreamHost / Geotrust SSL certificate. The tutorial assumes you already have your website hosted with DreamHost.
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ECT Online Store Tour - Store Owner Perspective

March 29th, 2008

Adding an online store to your website can dramatically increase sales, but it’s important that you understand HOW to run your online store BEFORE you select which one to purchase. This is a tour inside the store owner administrative area of the eCommerceTemplates (ECT) store, my favorite online store software application.
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ECT Online Store Tour - Getting The Customer’s Perspective

March 29th, 2008

If you’re shopping for an online store, it’s important to become familiar with the particular online store application before you make your purchase decision. Online stores vary significantly, and I’ve made this video tutorial to give you a quick overview of my favorite online store: eCommerceTemplates (or “ECT”).
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How To Use The ECT (ECommerceTemplates) Online Store Version 5.5 Image Uploader

February 23rd, 2008

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ECT (ECommerceTemplates) just came out with a new version of their online store and they’ve included a great image uploader function. This type of function used to be available only as an after-market modification. As of now, the 5.5 manual doesn’t include instructions on how to use this new 5.5 image uploader function, and so I’ve made a video tutorial to help folks understand and use this new feature. Enjoy!
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How To View Orders In Your ECT (ECommerceTemplates) Online Store

February 22nd, 2008

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The ECT (ECommerceTemplates) online store has a nice administration area that allows store owners to manage every aspect of their stores. Here’s just one quick tutorial on how to view orders in your ECT online store.
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Ecommerce Templates (ECT) Modifications - Mods - Add Ons: A Review Of My Favorites

January 5th, 2008

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My favorite shopping cart to install for my website clients is eCommerce Templates, or “ECT”. ECT has a long list of features already built in, but what happens if my ecommerce customer wants a feature that the ECT shopping cart doesn’t have? Sometimes there are after-market modifications or “mods” that web developers sell. But which actually work? Here’s my review based on my own experience installing various modifications, mods or add ons for the ECT shopping cart.
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osCommerce (OSC) vs ECommerceTemplates (ECT): A Shopping Cart Comparison

December 20th, 2007

I recently was asked by a client to help fix some issues she was having with her osCommerce shopping cart. The first two shopping carts I did were osCommerce and ZenCart (an osCommerce derivative), and although I now work exclusively with ECommerce Templates, I agreed to help try and fix her store. She had already been through 5 other website designers! Since I enjoy being a hero, I agreed to help. But it wasn’t easy, and I wanted to document what I discovered so that other people who are shopping for an online store and thinking about osCommerce vs ECommerce Templates would learn from my experience.

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SSL Certificates: How To Select The Right SSL Certificate For Your Online Store

November 9th, 2007

If you own an online store or shopping cart and you transmit personal information from your customers, you need to encrypt that information using an SSL certificate. But there are so many choices that vary wildly in cost, how does an online store owner know which one to choose?

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Setting Up PayPal Standard As A Payment Provider With ECommerceTemplates Online Store

November 2nd, 2007

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Follow these steps to set up PayPal Website Payments Standard to work with ECommerceTemplates (ECT) Online Store:

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Online Stores: Templates vs Custom Designs

October 21st, 2007

I prefer to use eCommerceTemplates (ECT) to develop online stores for my ecommerce clients. One of the biggest reasons is the flexibility that ECT offers, in terms of pre-build templates as well as generic versions that you can easily integrated into existing websites.

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How To Select a Shopping Cart For an eCommerce Website

September 8th, 2007

Since I don’t believe in reinventing the wheel, I often look for website applications that already exist to integrate into a client’s website, and shopping carts are no exception. There are so many different website online shopping cart solutions out there, how does a client select the best one for his or her small business?

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How To Select A Payment Processor For Your Website Online Store or Shopping Cart: PayPal vs Authorize.net

July 17th, 2007

When a website client wants to design an online store or shopping cart on their website, they have several decisions to make. One of the decisions that must be made early on, is which payment processor they will use to handle their website transactions. In this article, I’ll talk about my experience with two of the major website payment processors: PayPal and Authorize.net, and why a website client might select one over the other for their website eCommerce solution. Click here to find out how to add ecommerce to your website.

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Aldebaran Web Design, Seattle WA

Jill@AldebaranWebDesign.com 206.523.6560


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