Browse Amazon.com Advantage

How Does the Advantage Program Work?

The Amazon.com Advantage program offers publishers, labels, studios and distributors of all sizes the opportunity to easily promote and sell their books, CDs, and DVDs on Amazon.com.

First, you need to apply online to the Advantage Program and submit one or more titles for consideration (Read more in How Advantage Works).

Once your application is approved, simply list your products in our catalog, provide descriptive content, and ship units to our warehouse. We monitor your inventory and automatically send you an e-mail request for additional copies based on customer demand. When customers purchase your titles, we ship their orders and you get paid.

The annual fee for Advantage is $29.95, regardless of the number of titles you enroll.

Frequently Asked Questions about Advantage

How To Get Started

It's easy! Here are the three simple steps you need to follow:

Read, agree to, and comply with the Membership Agreement and the Instructions & Rules for Advantage.

Submit an Advantage application on line and enroll at least one item into your new account.

Within 5 days (usually within 48 hours), we will send you an e-mail notifying you if your application to Advantage has been accepted.

To participate in the Amazon.com Advantage Program you will need the following:

Read, agree to, and comply with the Membership Agreement and the Instructions & Rules for Advantage
North American distribution rights for any titles you enroll
Access to e-mail
Access to the Internet
A U.S. Bank Account (for Electronic Funds Transfers; you do not need a U.S. bank account to receive paper checks)
A valid ISBN, UPC, or EAN for each of your items
A scannable barcode on each of your items which maps to the valid ISBN, UPC, or EAN

Advantage is a consignment sales model. Payments are not based on orders shipped to Amazon.com. Instead, Advantage payments are based upon units sold to customers. Payments are processed for units sold during a given month at the end of the following month. For instance, if a copy sells at any time during the month of January, Amazon.com will issue payment by the last day of February.

As customers order your items, we will monitor your inventory and automatically send order notification via email to keep your items in stock. The amount we order is based on the recent sales performance of your title.

Still have questions?
Click here to read Advantage Frequently Asked Questions.
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