Application Trends

Anti-Piracy Strategies: Criteria for Choosing a Preventative or Lead Generation Approach to Piracy

8/13/2008

Download

Software piracy is here to stay and there is no magic bullet to stop it. Prevention strategies can reduce the rampant piracy rates in emerging markets. Implementing a Piracy Business Intelligence strategy can quantify the specific piracy problem for a given ISV software release and be leveraged further as a sales tool to recover revenue from unlicensed businesses. Learn how to choose the right approach for your organization, products and market.

Each ISV needs to assess which strategy is right for its market and products using the criteria reviewed in this whitepaper. These approaches need not be mutually exclusive. For example, a piracy business intelligence approach may support and justify the need for greater protection of the software and the IP contained within it. The piracy scene has developed an extensive, organized and resilient software distribution channel. ISVs can actually leverage this channel by implementing detection and reporting technology to generate a new source of revenue from a traditionally unmeasured customer market.

Download