American Red Cross: Steve Cooper

The Weather Channel CIO: Brian Shield

The Weather Channel's IT forecast

Brian Shield, CIO of The Weather Channel talks to CNET News’ Dan Farber about delivering the weather on multiple platforms in a timely manner for its 120 million users. He also discusses new innovations, including a new LEED certified HD studio and how they are using open-source software to power their backend operations.

Facebook VP of technical operations: Jonathan Heiliger

Scaling growth at hyper-speed

Jonathan Heiliger, vice president of technical operations at Facebook speaks to CNET News.com’s Dan Farber about the balancing act between innovating quickly and building a stable infrastructure at a company moving at breakneck-speed. Heiliger also discusses what he’s doing to scale data center operations and support the addition of more than 250,000 customers on a daily basis.

E-Loan CIO: Jay Shah

IT innovation amidst a housing meltdown

Jay Shah, CIO of internet financial services provider E-Loan, talks to CNET News.com’s Dan Farber about surviving a housing downturn by creating new compliant and certified mortgage products for its customers. He also discusses how the company is able to shorten the typical software cycle and develop financial solutions more quickly using Web 2.0 collaboration tools.

Del Monte Foods CIO: Marc Brown

Streamlined tracking through the food chain

Marc Brown, CIO of Del Monte Foods, talks with CNET News.com’s Dan Farber about how technology is helping the iconic food maker understand its business better — from fruits and vegetables, to canned tuna to its popular line of pet food products. Brown explains how IT helps manage a complex supply chain — from production to point of purchase — and talks about innovation and transformation inside a company that’s been around since the Gold Rush.

Tasty Baking CIO: Brendan O’Malley

Delivering "just in time" baked goods

Brendan O’Malley, CIO of Tasty Baking talks to CNET News.com’s Dan Farber about the IT challenges in making more than 5 million cakes, cookies and other desserts every day for fresh delivery. He also discusses streamlining the company’s 90 year old business operations, developing inventory management solutions and how the company is going green inside its new manufacturing plant.

Blue Nile SVP, marketing & technology: Darrell Cavens

Blue Nile's IT sparkles with new innovations

Darrell Cavens, senior vice president of marketing and technology at Blue Nile talks to CNET News.com’s Dan Farber about helping anxious shoppers find the perfect diamond for popping the question. He also discusses using data to analyze customer behavior and new Web 2.0 technologies that are putting a shine on the company’s web site.