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Virgin Entertainment Group CIO: Robert Fort

Innovating within a retail industry disrupted by the Web

CIO of Virgin Entertainment Group, Robert Fort says that risk-taking and innovation are at the heart of his company’s culture. Fort is responsible for the switch from analog CD listening stations to digital kiosks in Virgin Megastores where listeners can now browse the entire store inventory online. Fort talks with ZDNet Editor-in-Chief Dan Farber in a CIO Vision Series interview.

14 minutes 49 seconds | October 10th, 2006

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