Abril, 22 2008
Terça-feira

Wasting your time and money with Logoworks
Sometime ago I was looking to redesign ITJobs logo/brand for a new site redesign (including features, the works). While searching for a designer or company that would do the new logo I realized that everyone would say "yes, you pay for the service even if you don't like the end result". I do understand that, everyone works like that, but even looking at a companies portfolio doesn't guarantee that you end up with a good service. And this was the case with Logoworks...

So, one of this days someone sugested Logoworks.
I didn't remembered to check them at the time, but I knew them from last year's HP acquisition news. It seemed no web "2.0 service", they had a very nice logo portfolio gallery and above all, they had a "stop loss" option.
That work like this... you subscribed to what plan you would like (number of designers, number of initial proposals, number of revisions). You would then brief them on the design/brand and they would get back to you with the initial logo concepts. At that time, you would have two options, choose one logo to work with and pay the full service, or... give up and cut your loss short (for just $99).

I thought that was fair, and subscribed a gold plan which included 3 designers, 6 logo concepts and unlimited revisons.

Then I had to complete a creative brief so that they understand your service/brand, your vision, etc. That worked very well... simple forms, you could upload your old logo, tell them what you liked in it, what you didn't, what colors you liked, what colors you didn't like, if you wanted a logo or just lettering, etc, etc.

And then, you anxiously wait 3/4 days for your logo concepts...



I was speechless. Who the hell designed this ? The designer's 5 year old kids ?

They even sent me 2 "free" concepts which totaled 8 logo concepts. I could not choose one I liked. They all looked clipart taken from some cheap CD offer with ITJobs written in some random font.
I could not understand, with their sample galery, how could have they done such a terrible job. All logos looked amatour to say the least. Don't even mention the "it might be the briefing's fault"... there's not an inch of creativity in there.
I stoped the proccess right there, told them why I didn't wanted to continue (they never contacted me) and payed $99 for the "experience".

So yes, I'm burned with this "we create something for you, you pay even if you don't like it".

I'm getting back to this subject next week... I'm thinking of a contest to design the ITJobs logo. Interested ? There's money and anonymity (if you require it) involved and everyone will vote on the desing. Details later..

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Comentários - Comentar ?

i can't belive i didn't know Akmed until some days ago http://youtube.com/watch?v=mQB85J_b2AY
09, Jul - 01:07
@celso google code featured project ;)
09, Jul - 01:07
perdido de riso... http://1938media.blip.tv/file/326972
09, Jul - 00:07
@ndantas deu para dar a volta a Maia... a Maia nao é grande :)
08, Jul - 23:07
@nunoloureiro sex change ? ;-)
08, Jul - 23:07
going out for walk...
08, Jul - 22:07
@cpinto isso e a brincadeira dos 100K...
08, Jul - 20:07
é impressao minha ou sempre que meto um post no blog ele salta para a lista dos mais lidos do prt.sc :->
08, Jul - 19:07