Inside Facebook

Study: Audience Network has higher conversion rates than News Feed, display ads
19 Dec 2014 9:05pm GMT How effective is Facebook’s Audience Network? A new study by Fiksu looked at the Audience Network performance of eight of its clients, finding that Audience Network ads outperformed News Feed and display in key areas such...

Infographic: Facebook vs. LinkedIn for professionals
19 Dec 2014 5:55pm GMT Facebook might be building a professional network, but for now, LinkedIn is still the default professional social network for many people. But maybe the two aren’t so different after all. A new infographic by the Brighton School...

Facebook testing ‘Sell Something’ button in groups
19 Dec 2014 12:31am GMT Facebook is conducting an interesting test, acknowledging that many people use groups to sell and trade items locally. Some Facebook users reported seeing an option in the status update box for groups, prompting them to Sell...

Atlas: Is Facebook’s demographic data a marketing silver bullet?
18 Dec 2014 6:57pm GMT Marketers have a Faustian pact with cookies. Every marketer knows deep down that a cookie is a blunt instrument and its limitations are woefully apparent when dealing with cross-channel campaigns. Unfortunately, cookies are the best and...

How did Facebook build auto-enhance for iOS?
18 Dec 2014 5:04pm GMT Your iPhone’s camera might sometimes stink at taking a good, clear photo. But Facebook wants to help, introducing an auto-enhance feature for photos uploaded through the iOS app. Facebook’s lead engineer explained in a new blog...

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