Inside Facebook

Study: Clickthrough rate continues to rise as reach drops on Facebook
29 Sep 2014 10:21pm GMT Pages’ posts reach a smaller amount of their Facebook fanbase, but those who do see posts are engaging more and clicking on posts — according to a study by Komfo. The study took into account 8,000 brand...

How to deal with negative Facebook comments on your brand’s page
29 Sep 2014 6:40pm GMT People use Facebook to share their latest thoughts and happenings, where they have been recently, what they have eaten recently and their thoughts on the recent news. Facebook is a place of sharing, with users sharing...

Facebook announces the new Atlas: a cross-platform ad network
29 Sep 2014 2:34pm GMT As rumored, Facebook will announce today the relaunch of Atlas at Advertising Week in New York City. Atlas focuses on people-based marketing, getting away from cookies and enabling true cross-device advertising. Erik Johnson, the head of...

Infographic: Holiday Facebook marketing trends
26 Sep 2014 6:59pm GMT As brands gear up for the holiday season, a survey by Facebook Preferred Marketing Developer Offerpop shows that 92 percent of marketers polled planned to spend a majority of their budget for that time on Facebook....

Where are the top honeymoon destinations for Facebook users?
26 Sep 2014 3:30pm GMT As spring and summer weddings give way to honeymoons, Facebook released data showing the top check-in locations for honeymoons. Sin City took the top spot, but Facebook discovered that newlyweds from the U.S. were much less...

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